Over 60 brokers, creatives, lenders, and top producers gathered in East Williamsburg for the official unveiling of ORA, a 14-residence new development blending elevated design with effortless indoor-outdoor living. Now, with limited availability remaining, The Lundgren Team at SERHANT. sets its sights on phase two: curated showings, buyer conversions, and momentum-driven closings.
On a clear Tuesday evening, with Manhattan’s skyline twinkling in the distance and DJ beats floating over Withers Street, ORA made its debut—and the buzz hasn’t stopped since.
Hosted by Nile Lundgren and The Lundgren Team at SERHANT., with event co-hosts Alex Laranov (U.S. Bank), Shaun Momem (Empire National Title), and the legal minds at Wexler Cohen, the launch welcomed a crowd of over 60 top brokers, influencers, and industry insiders to celebrate Brooklyn’s newest boutique address.
From live rooftop painting by Storm Ritter, to a curated cocktail bar, to a fully staged duplex penthouse with sweeping outdoor space, the launch embodied the essence of modern Williamsburg: culture meets commerce, design meets community.
🥂 Launch Recap: A Rooftop Evening With Style and Substance
The ORA launch was intentionally intimate and meticulously executed. With over 60 guests rotating through staged units, the rooftop terrace, and step-and-repeat photo ops, the evening hit the perfect note of casual sophistication.
Event highlights:
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Live art by Storm Ritter (whose work sold during the event, brokered by Nile himself)
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Music by an NYC DJ who kept the vibes elevated and conversation flowing
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Signature cocktails crafted exclusively for the night
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A stacked guest list, including agents from Compass, Douglas Elliman, SERHANT., and The Empire Collective
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International presence via Niccola Vinciguerra, who flew in from Verona, and support from intern Cristian Lager, who managed on-site coordination
And yes—we kept the door tight. This was for real players only. RSVP’d or you weren’t getting past the doorman.
🔑 Ora at a Glance: Boutique Design, Elevated Living
Designed by Angelo Ng + Anthony Ng Architects Studio, ORA is a boutique 14-unit elevator building offering a modernist aesthetic and lifestyle-rich features at a highly strategic price point. Units begin at $900,000, with two-bedrooms, select balconies, and a crown jewel penthouse featuring a sprawling duplex terrace.
Highlights include:
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Expansive black-framed windows for light-rich interiors
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Wide plank engineered wood flooring throughout
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Custom kitchens with Café, Bosch, and Liebherr appliances
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Quartz countertops and windowed bathrooms with Kohler and Toto fixtures
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In-unit washer/dryers and smart prewiring for modern connectivity
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Duplex layouts and private outdoor spaces in select units
ORA’s design-forward approach and boutique scale position it as one of the most attractive new development buys in East Williamsburg—a neighborhood now rivaling Manhattan enclaves for its culinary clout, creative scene, and capital growth potential.
📍 Williamsburg: Michelin Stars, Cultural Energy & Culinary Gold
Living at ORA doesn’t just mean new construction and private outdoor space—it means living within walking distance of some of New York City’s most acclaimed restaurants and lifestyle destinations.
Michelin-Starred Restaurants Nearby:
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Aska – 2 Michelin Stars | Contemporary Nordic tasting menus by Fredrik Berselius in an intimate, artfully lit space.
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Meadowsweet – 1 Michelin Star | Seasonally focused New American cuisine tucked beneath the Williamsburg Bridge.
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The Four Horsemen – 1 Michelin Star | Natural wine haven with a cult following, founded by LCD Soundsystem’s James Murphy.
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Francie – 1 Michelin Star | European brasserie with famed duck for two—classic meets contemporary.
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Oxomoco – 1 Michelin Star | Vibrant Oaxacan-inspired tacos and wood-fired entrees in a plant-drenched dining room.
Local Favorites & New-Wave Icons:
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Lilia – Pasta temple by Missy Robbins, regularly topping NYC’s best-restaurant lists.
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Bonnie’s – Cantonese-American done Brooklyn cool, from dim sum to shrimp toast.
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Fish Cheeks – Thai seafood hotspot with explosive flavors and a growing cult fan base.
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Birds of a Feather – Elevated Sichuan in sleek surrounds—modern, fiery, unforgettable.
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Chino Grande – Late-night karaoke, small plates, and a Chino-Latino culinary mashup.
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Aurora – Rustic Piedmont cooking with one of the most romantic interiors in Brooklyn.
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Peter Luger – The legendary steakhouse since 1887. No explanation needed.
For ORA residents, this isn’t just what’s nearby—it’s what’s normal. Step outside and you’re in the epicenter of one of the most exciting culinary and cultural neighborhoods in the country.
📈 The Path Forward: From Buzz to Closings
With momentum high, ORA now enters its most strategic phase. The goal: 8 units under contract by year-end. With showings underway and furnished staging revealed, The Lundgren Team is targeting:
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Private buyer tours with high-touch follow-up
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Finalizing drone + listing video assets
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Leveraging broker network for cross-sell opportunities
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Promoting newly staged homes across ReChat, social, and luxury marketplaces
ORA’s inventory is tight. Interest is rising. And buyers know that Williamsburg boutique product under $1.5M won’t sit still long.
🧠 Final Thoughts from Nile Lundgren
“Williamsburg is no longer 'up-and-coming'—it’s arrived. ORA isn’t just another development; it’s what smart buyers are craving: great design, low carrying costs, and access to the best version of Brooklyn living. This launch proved the market is hungry for what we’re offering.”
📎 Explore the Gallery & Marketing Assets
We’ve created a Dropbox of downloadable assets from the event and property:
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Event photos & rooftop step-and-repeat
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Staged unit photography
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Social-ready media
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Floor plans + digital collateral
🔗 [Click here to view the full kit]
💬 Book Your Private Tour at ORA
The penthouse is available. A few select one- and two-beds remain. Don’t let your buyer miss this.
📍 Contact: The Lundgren Team at SERHANT.
📱 @nilelundgren | @lundgrenteam
🧭 Specializing in Williamsburg, Brooklyn & Manhattan new development
