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A $50M trophy-scale duplex rises above Central Park at NYC’s marquee One57 tower
Nile Lundgren

Georgie Mihaila  I  November 24, 2025

A $50M trophy-scale duplex rises above Central Park at NYC’s marquee One57 tower

The 10-bedroom, 11-bathroom duplex spans two mirror-image floors with nearly 90 feet of Central Park frontage, creating one of Billionaires’ Row’s largest private homes. Manhattan’s Billionaires’ Row is full of trophy listings, but a newly listed fifty million dollar duplex at One57 stands out for scale, views, and a rare two residence stack. The offering combines two identical Central Park facing homes, Residences 52B and 53B, placed directly above each other. Together they create an eleven thousand square foot duplex with ten bedrooms, eleven bathrooms, and almost ninety linear feet of unobstructed park exposure. This is among the largest private homes ever assembled inside the Christian de Portzamparc designed tower. Co listed by Ariel Tavivian and Yair Tavivian of Douglas Elliman alongside Nile Lundgren of Serhant, the home is positioned as a generational level opportunity with cinematic views from nearly every room and the chance to customize a full vertical footprint in one of New York’s most iconic buildings. Key details One57, Midtown Manhattan Price fifty million dollars Two full residences combined into one duplex About eleven thousand square feet Ten bedrooms with flexibility for twelve Eleven bathrooms Nearly ninety feet of Central Park frontage Eleven foot ceilings A duplex formed from two mirror image, park line residences gives the layout clean vertical flow instead of a patched merger. Each floor repeats the same forty three foot corner Grand Salon, wrapped in floor to ceiling glass with sweeping views of Central Park, the Hudson River, and the Midtown skyline. The defining feature is park exposure. Across both levels, an almost continuous wall of glass frames Central Park from the southwest corner up toward Harlem Meer. Morning light moves across the treetops and afternoon light reaches deep into the home. Because both floors match, a future owner has wide planning freedom. Options include up to twelve bedrooms, multiple entertaining zones, a private amenity level, or a double height Great Room overlooking the park. Structural flexibility like this is rare in a supertall tower. The bedroom suites sit on the park line, giving them the same north facing exposure often reserved for formal living rooms. The primary suite is bright, wrapped in glass, and sized for several seating areas. Bathrooms are finished in large veined marble slabs, with soaking tubs and glass panels that keep park and skyline views present even in private spaces. Kitchens are by Smallbone of Devizes, with quiet luxury interiors by Thomas Juul Hansen and fixtures by Dornbracht. Warm neutrals, hand selected stone, and soft reflective finishes run through both floors. One57 remains one of the most recognizable towers on 57th Street and includes the Park Hyatt New York. Residents have access to about twenty thousand square feet of amenities, including a spa, a sixty five foot pool, fitness center, library lounge, private dining suite, and screening room. The duplex sits moments from Central Park, Carnegie Hall, Fifth Avenue shopping, Columbus Circle, and the Museum of Modern Art. The combination of size, perfect stack alignment, uninterrupted park frontage, and full height glass makes this one of the most significant private homes currently on the market on Billionaires’ Row.
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A $50M trophy-scale duplex rises above Central Park at One57
Nile Lundgren

Georgie Mihaila  I  November 24, 2025

A $50M trophy-scale duplex rises above Central Park at One57

A $50M trophy-scale duplex rises above Central Park at One57 Manhattan’s famed Billionaires’ Row isn’t short on jaw-dropping listings, but a newly listed $50 million duplex at One57 manages to break through the noise with its sheer scale, unmatched views, and a double-residence setup that almost never comes along. The offering combines two identical Central Park-facing homes — Residences 52B and 53B — stacked directly above each other. Together they form a massive 11,000-square-foot duplex with 10 bedrooms, 11 bathrooms, and nearly 90 linear feet of unobstructed Central Park exposure. It’s one of the largest private homes ever assembled in the Christian de Portzamparc-designed tower, long considered a defining presence on Billionaires’ Row.
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A Rare $50M Duplex Opportunity Above Central Park Hits the Market
Nile Lundgren

OFFTHEMARKT  I  November 19, 2025

A Rare $50M Duplex Opportunity Above Central Park Hits the Market

A trophy-scale duplex possibility just landed on Billionaires’ Row: two identical, park-facing residences at One57—52B and 53B—are being offered together for a combined $50,000,000. Stacked one above the other, the pair would yield roughly 11,000 square feet with nearly 90 linear feet of direct Central Park frontage and cinematic, floor-to-ceiling views in every room. The result is a 10-bedroom, 11-bathroom canvas that reads like a once-in-a-generation opportunity to craft a private home of international stature high above the park. 02.jpg 27.jpg zzz.jpg 250401_EM_157_W_57th_St_52B_18_HIGH RES.jpg 17.jpg 10.jpg 17.jpg 04.jpg 10.jpg 29.jpg 04.jpg 18.jpg 29.jpg 21.jpg 18.jpg 21.jpg 02.jpg27.jpgzzz.jpg250401_EM_157_W_57th_St_52B_18_HIGH RES.jpg17.jpg10.jpg17.jpg04.jpg10.jpg29.jpg04.jpg18.jpg29.jpg21.jpg18.jpg21.jpg Each level is anchored by a 43-foot corner Grand Salon with 11-foot ceilings and triple exposures sweeping across Central Park, the Hudson River, and the Midtown skyline. The mirrored layouts open the door to multiple configurations—think a double-height Great Room, an entire floor dedicated to entertaining or wellness, or a collector-level duplex that nods to Fifth Avenue’s golden-era proportions with today’s engineering. Existing interiors by Thomas Juul-Hansen feature Smallbone of Devizes kitchens, Dornbracht fixtures, and hand-selected marbles—an elegant, move-right-in foundation for bespoke customization. The setting is One57, the Pritzker Prize–winning Christian de Portzamparc’s 90-story icon that also houses the Park Hyatt New York. Residents tap into five-star hotel services and approximately 20,000 square feet of amenities, including a pool, spa, fitness center, screening room, library lounge, and private dining suite—all moments from Central Park, Fifth Avenue, Carnegie Hall, and MoMA. Co-listed by Douglas Elliman’s Ariel and Yair Tavivian and SERHANT.’s Nile Lundgren, the combined 52B/53B package defines privacy, prestige, and permanence on Billionaires’ Row.
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A Rare $50 Million Duplex Opportunity Arrives on Billionaires’ Row at One57
Nile Lundgren

Lux Exposé Editorial  I  November 19, 2025

A Rare $50 Million Duplex Opportunity Arrives on Billionaires’ Row at One57

A remarkable opportunity has opened on Manhattan’s Billionaires’ Row with the introduction of a combined duplex listing at One57. Priced at $50 million, this potential 11,000-square-foot home brings together two identical, Central Park–facing residences - 52B and 53B - into one of the most sizable and impressive offerings currently available in New York. The property is co-listed by Ariel Tavivian and Yair Tavivian of Douglas Elliman, along with Nile Lundgren of Serhant. A Home Designed Around Direct Park Views Situated on the northern corners of the 52nd and 53rd floors, the two stacked residences present nearly 90 linear feet of direct Central Park frontage. Floor-to-ceiling windows create a clear, uninterrupted visual connection to the park and skyline. From each room, the landscape forms a continuous sweep of greenery, river, and cityscape that is rarely found at this scale. The combined space benefits from four exposures, allowing natural light to move across both floors throughout the day. The result is a calm environment with expansive outlooks that balance both openness and privacy. A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 52B Flexible Space With Exceptional Scale Each level includes a 43-foot corner Grand Salon with triple exposures and 11-foot ceilings, offering abundant room for entertaining or for creating distinct gathering areas. When combined, the residences provide enough space for 10 to 12 bedrooms, several additional living rooms or studies, and the option to design a double-height Great Room. The layout supports a wide range of configurations, from a multigenerational home to a duplex focused on art display or private amenities. Refined Interiors and Luxury Materials Both 52B and 53B were designed by Thomas Juul-Hansen, known for interiors that emphasize understated luxury and precise detail. Finishes include Smallbone of Devizes kitchens, Dornbracht fixtures, and carefully sourced marble. These elements create a polished base for a future owner who may wish to customize the home further while retaining the quality already present throughout. A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 53B Living at One57 One57 remains one of the most recognizable towers on 57th Street. Designed by Pritzker Prize–winning architect Christian de Portzamparc, the building brought new international attention to the Midtown skyline when it debuted. Its stature is matched by its services: residents have access to the amenities and hospitality of the Park Hyatt New York, as well as 20,000 square feet of private facilities that include a pool, spa, fitness center, screening room, library lounge, and private dining space. The location places residents within minutes of Central Park, Fifth Avenue shopping, MoMA, and Carnegie Hall, creating a lifestyle anchored by convenience and discretion. A Significant Offering With Long-Term Appeal The opportunity to combine two full, park-facing residences at One57 is uncommon, particularly at this scale and in this condition. Residences 52B and 53B offer the chance to create a large, modern duplex with unobstructed views in one of the city’s most established luxury towers. It stands out as a rare option for buyers seeking a substantial and private home with immediate access to the best of Midtown and Central Park.
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$185 Million Potential Teardown in Palm Beach Hits the Market for the First Time: ‘Once-in-a-Generation Opportunity’
Nile Lundgren

Kellie Speed  I  November 17, 2025

$185 Million Potential Teardown in Palm Beach Hits the Market for the First Time: ‘Once-in-a-Generation Opportunity’

A spectacular legacy compound in Palm Beach, FL, has listed for the first time since it was built in 1976—with the astronomical asking price of $185 million, offering what the listing describes as a "once-in-a-generation opportunity" to own one of the area's most extraordinary legacy estates. That sky-high ask has propelled the dwelling to the top of the week's most expensive homes list—with its listed price sitting at $70 million more than the next most pricey abode. The oceanfront property is owned by Joan Goodman, widow of real estate developer Murray H. Goodman, and sits on 2.25 acres with more than 250 feet of direct frontage overlooking the Atlantic Ocean. The dwelling is located on the island's North End and boasts a primary residence, guesthouse, tennis court, and resort-inspired pool. While the estate is described as being in top-notch condition, it has been suggested that it could be demolished to make way for a much newer megamansion, a trend that has become increasingly popular among Palm Beach properties, particularly those that sit on the waterfront. However, for those who wish to retain a slice of history, there is plenty on offer from the existing abode, which features "a decorative balustraded wall designed by noted society architect Addison Mizner for long-since-demolished Playa Riente, one of the island’s most elaborate estates of the 1920s," according to The Palm Beach Daily News. More jaw-dropping estates to make this week's most expensive list include a Long Island compound owned by Vitamin Shoppe founder Jeffrey Horowitz, a "trophy estate" in La Quinta, CA, with golf course views, and an eight-home compound in Miami. 488 S Beach Rd, Jupiter Island, FL Price: $50,000,000 Tranquility: Just three years ago, Mike Bermes, president and CEO of James West Capital, purchased this 1,41-acre property for $14.05 million, razed the existing structure, and built this 9,000-square-foot residence in its place. Overlooking the Intracoastal, the five-bedroom seaside estate surrounded by floor-to-ceiling glass walls to capture the scenery with 200 feet of shoreline boasts alluring water and fire features. Other highlights include a wine room, home theater, fitness center, and a four-car showroom garage. Multiple terraces are designed to soak in the breathtaking sunset views. More in Lifestyle Sam’s Club’s 2-Piece Ceramic Bakeware Set is a Must-Have Kitchen Essential Parade Frugal Living Expert Kate Kaden’s 6 Practical Tips for Living Below Your Means GOBankingRates Most Americans think 63 is the perfect age to retire, but they’re dead wrong. Here’s the big number to bet on Moneywise 1.3K Plastic Surgeon: Fighting "Turkey Neck" After 60 Comes Down to 1 Thing Beverly Hills MD Ad From the ocean-facing pool area surrounded by sun decks, pathways lead to a private boat dock designed to accommodate a deep-water yacht. Brad Bermes of William Raveis Real Estate-Jupiter Island is the listing agent. 157 W 57th St Units 52 & 53B, New York, NY Price: $50,000,000 Billionaire's Row condos: Offering stunning views of Central Park, this "once-in-a-generation opportunity" boasts two residences with dual entrances nestled on the 52nd and 53rd floors of the One57 tower located above the Park Hyatt New York. The 11,000-square-foot "sky mansion" with four exposures also has views from the Manhattan skyline to the Hudson River. Custom created for grand-scale entertaining, the 10-bedroom estate also has two gourmet kitchens, two primary suites with dressing rooms, and separate staff quarters. According to the listing, the combined residences can also be sold separately. A $17,684 monthly association fee includes a 24-hour concierge and provides access to fitness and yoga studios, screening rooms, and the hotel's amenities. Yair Tavivian of Douglas Elliman and Nile Lundgren of SERHANT. are the listing agents. 200 Dorado Beach Dr # 3141-3142, Dorado, PR Price: $55,000,000 Penthouse Rockefeller Beach: This 11,000-square-foot duplex condo located in the Ritz-Carlton Reserve Residences is the second most expensive listing in Puerto Rico. Built in 2013, this four-bedroom residence in West Beach spans across two floors and also has a full-floor roof deck with infinity pool, outdoor kitchen, and dining terrace. The open floor plan surrounded by retractable glass doors features an ocean-facing living room, a dining room designed for grand-scale entertaining, a chef's kitchen with European cabinetry, and a primary suite with outdoor shower and massage room. Numerous terraces open up to "uninterrupted" ocean views. A $15,581 monthly association fee offers exclusive access to private dining, championship golf courses, tennis and pickleball courts, and three helipads "for seamless arrival." Monica Gotay of THE COLECTIVO GROUP LLC is the listing agent. 70 Vestry St Unit Phs, New York, NY Price: $65,000,000 Duplex penthouse: Silvio Scaglia, an Italian telecom entrepreneur, is said to once again be looking to unload the six-bedroom residence that he purchased for $56,010,250 in 2018. The 7,808-square-foot, southwest corner unit located atop the Robert A.M. Stern-designed building originally hit the market in April 2022 and has been holding firm at the current asking price. Found throughout the 13-room duplex are a corner great room with gas fireplace and Hudson River views, a chef's kitchen that opens up to a terrace for alfresco dining, and a "palatial" primary suite with dressing room and a windowed bathroom with soaking tub. There is also a private elevator, study, library, a home office, courtyard, and 3,687 square feet of outdoor living found on the wraparound terrace. It also comes with two dedicated parking spaces. A $21,342 monthly association fee includes access to a swimming pool, hot and cold plunge pools, a steam room, fitness center, billiards room, and entertaining spaces. Modlin Group LLC is the listing agent. 21 Fairfield Pond Ln, Sagaponack, NY Price: $75,000,000 Two separate parcels: These adjacent East End properties are owned by Vitamin Shoppe founder Jeffrey Horowitz, who shopped around the "ultimate oceanfront compound" for $125 million earlier this year, and later dropped the asking price to $89 million over the summer. The recently reduced compound boasts a 9,000-square-foot primary residence with 200 feet of direct frontage overlooking the Atlantic Ocean. The eight-bedroom estate features a primary suite with glass doors that open up to a private patio. A screening room has custom built-in cabinetry. Terraces overlook the pool, spa, wildflower meadow, and a pavilion with private stairs that lead directly to the beach. A second parcel across the street "with deeded ocean access and its own executive golf course" could accommodate a guesthouse or sports courts, according to the listing. Kieran Brew of Serhant LLC is the listing agent. 7 Ocean Ln, Palm Beach, FL Price: $84,000,000 Under construction: This five-bedroom oceanfront mansion will be completed in late February, according to the listing. The art deco-style estate will feature an "abundant use of windows" to soak in the breathtaking Atlantic Ocean views from nearly every room. Oversized patios and terraces will surround the 9,410-square-foot residence. An underground parking "vault" for up to 14 vehicles can also be found on the half-acre lot. William Yahn of The Corcoran Group-FL Palm Beach is the listing agent. 53370 Ross Ave, La Quinta, CA Price: $85,000,000 Golf course views: This 10-bedroom "trophy estate" boasts mountain views and 470 feet of frontage overlooking a Tom Fazio-designed golf course in The Madison Club. Offering a massive 35,370 square feet of interior space, it is the largest residence ever constructed in the exclusive private club. Built in 2020 as the primary residence of Madison's residential developer, "no expense was spared in its creation." Over-the-top amenities include five full kitchens, two 5,000-square-foot primary suites, 19 fireplaces, an indoor pickleball court, a built-in bar, DJ booth, golf simulator, fitness center, and four pools. The 2.43-acre lot also has a professional outdoor sports court, a guesthouse with private zero-edge pool, and a 13-car garage. Ginger Glass of COMPASS is the listing agent. 190 Palm Ave, Miami Beach, FL Price: $99,000,000 Palm Island: This two-home compound was originally part of a trio of residences that hit the market earlier this year for $150 million. The smaller offering now includes two side-by-side mansions at 190 and 198 Palm Avenue. Offering a combined 15 bedrooms, the two waterfront homes built in 2014 feature a combined 24,036 square feet of luxurious space. Coffered ceilings, Palladian windows, a marble fireplace, and a gourmet chef's kitchen can be found throughout the modernized layout. The 1.38-acre lot also has two swimming pools and docks designed for "multiple mega yachts." Fredrik Eklund of Douglas Elliman-Coconut Grove is the listing agent. 3585 Anchorage Way, Miami, FL Price: $115,000,000 Eight-home compound: The 4.5-acre Banyan Ridge Estate showing more like a mini resort is owned by restaurateur Jonathan D. Lewis, who listed it last year for an eye-popping $135 million. Nestled on 4.5 acres with 180 feet of frontage overlooking Biscayne Bay, the 13-bedroom "sanctuary" is surrounded by waterfalls, koi ponds, meditation gardens, and "hidden" courtyards. The legacy estate boasts two residences, guest homes, and a spa. Infinity pools, a boat dock with lift, boathouse, and six-car garage can also be found on the lushly landscaped lot designed by landscape architect Raymond Jungles. Daniel Hertzberg of Coldwell Banker Realty is the listing agent. 911 N Ocean Blvd, Palm Beach, FL Price: $185,000,000 Oceanfront compound: This 2.21-acre oceanfront legacy compound is owned by Joan Goodman, widow of real estate developer Murray H. Goodman. Offered for the first time since it was custom built in 1976, the 17,572-square-foot estate boasts 12 bedrooms, 18 bathrooms, and more than 250 feet of direct Atlantic Ocean frontage. The property includes a primary residence, guesthouse, tennis court, and resort-inspired pool. The listing says the property could be "reimagined into a bespoke new legacy estate." Overman Marley of Illustrated Properties LLC is the listing agent.
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$185 Million Potential Teardown in Palm Beach Hits the Market for the First Time: ‘Once-in-a-Generation Opportunity’
Nile Lundgren

Kellie Speed  I  November 17, 2025

$185 Million Potential Teardown in Palm Beach Hits the Market for the First Time: ‘Once-in-a-Generation Opportunity’

A spectacular legacy compound in Palm Beach, FL, has listed for the first time since it was built in 1976—with the astronomical asking price of $185 million, offering what the listing describes as a "once-in-a-generation opportunity" to own one of the area's most extraordinary legacy estates. That sky-high ask has propelled the dwelling to the top of the week's most expensive homes list—with its listed price sitting at $70 million more than the next most pricey abode. The oceanfront property is owned by Joan Goodman, widow of real estate developer Murray H. Goodman, and sits on 2.25 acres with more than 250 feet of direct frontage overlooking the Atlantic Ocean. The dwelling is located on the island's North End and boasts a primary residence, guesthouse, tennis court, and resort-inspired pool. While the estate is described as being in top-notch condition, it has been suggested that it could be demolished to make way for a much newer megamansion, a trend that has become increasingly popular among Palm Beach properties, particularly those that sit on the waterfront. However, for those who wish to retain a slice of history, there is plenty on offer from the existing abode, which features "a decorative balustraded wall designed by noted society architect Addison Mizner for long-since-demolished Playa Riente, one of the island’s most elaborate estates of the 1920s," according to The Palm Beach Daily News. More jaw-dropping estates to make this week's most expensive list include a Long Island compound owned by Vitamin Shoppe founder Jeffrey Horowitz, a "trophy estate" in La Quinta, CA, with golf course views, and an eight-home compound in Miami. 488 S Beach Rd, Jupiter Island, FL Price: $50,000,000 Tranquility: Just three years ago, Mike Bermes, president and CEO of James West Capital, purchased this 1,41-acre property for $14.05 million, razed the existing structure, and built this 9,000-square-foot residence in its place. Overlooking the Intracoastal, the five-bedroom seaside estate surrounded by floor-to-ceiling glass walls to capture the scenery with 200 feet of shoreline boasts alluring water and fire features. Other highlights include a wine room, home theater, fitness center, and a four-car showroom garage. Multiple terraces are designed to soak in the breathtaking sunset views. More in Lifestyle Sam’s Club’s 2-Piece Ceramic Bakeware Set is a Must-Have Kitchen Essential Parade Frugal Living Expert Kate Kaden’s 6 Practical Tips for Living Below Your Means GOBankingRates Most Americans think 63 is the perfect age to retire, but they’re dead wrong. Here’s the big number to bet on Moneywise 1.3K Plastic Surgeon: Fighting "Turkey Neck" After 60 Comes Down to 1 Thing Beverly Hills MD Ad From the ocean-facing pool area surrounded by sun decks, pathways lead to a private boat dock designed to accommodate a deep-water yacht. Brad Bermes of William Raveis Real Estate-Jupiter Island is the listing agent. 157 W 57th St Units 52 & 53B, New York, NY Price: $50,000,000 Billionaire's Row condos: Offering stunning views of Central Park, this "once-in-a-generation opportunity" boasts two residences with dual entrances nestled on the 52nd and 53rd floors of the One57 tower located above the Park Hyatt New York. The 11,000-square-foot "sky mansion" with four exposures also has views from the Manhattan skyline to the Hudson River. Custom created for grand-scale entertaining, the 10-bedroom estate also has two gourmet kitchens, two primary suites with dressing rooms, and separate staff quarters. According to the listing, the combined residences can also be sold separately. A $17,684 monthly association fee includes a 24-hour concierge and provides access to fitness and yoga studios, screening rooms, and the hotel's amenities. Yair Tavivian of Douglas Elliman and Nile Lundgren of SERHANT. are the listing agents. 200 Dorado Beach Dr # 3141-3142, Dorado, PR Price: $55,000,000 Penthouse Rockefeller Beach: This 11,000-square-foot duplex condo located in the Ritz-Carlton Reserve Residences is the second most expensive listing in Puerto Rico. Built in 2013, this four-bedroom residence in West Beach spans across two floors and also has a full-floor roof deck with infinity pool, outdoor kitchen, and dining terrace. The open floor plan surrounded by retractable glass doors features an ocean-facing living room, a dining room designed for grand-scale entertaining, a chef's kitchen with European cabinetry, and a primary suite with outdoor shower and massage room. Numerous terraces open up to "uninterrupted" ocean views. A $15,581 monthly association fee offers exclusive access to private dining, championship golf courses, tennis and pickleball courts, and three helipads "for seamless arrival." Monica Gotay of THE COLECTIVO GROUP LLC is the listing agent. 70 Vestry St Unit Phs, New York, NY Price: $65,000,000 Duplex penthouse: Silvio Scaglia, an Italian telecom entrepreneur, is said to once again be looking to unload the six-bedroom residence that he purchased for $56,010,250 in 2018. The 7,808-square-foot, southwest corner unit located atop the Robert A.M. Stern-designed building originally hit the market in April 2022 and has been holding firm at the current asking price. Found throughout the 13-room duplex are a corner great room with gas fireplace and Hudson River views, a chef's kitchen that opens up to a terrace for alfresco dining, and a "palatial" primary suite with dressing room and a windowed bathroom with soaking tub. There is also a private elevator, study, library, a home office, courtyard, and 3,687 square feet of outdoor living found on the wraparound terrace. It also comes with two dedicated parking spaces. A $21,342 monthly association fee includes access to a swimming pool, hot and cold plunge pools, a steam room, fitness center, billiards room, and entertaining spaces. Modlin Group LLC is the listing agent. 21 Fairfield Pond Ln, Sagaponack, NY Price: $75,000,000 Two separate parcels: These adjacent East End properties are owned by Vitamin Shoppe founder Jeffrey Horowitz, who shopped around the "ultimate oceanfront compound" for $125 million earlier this year, and later dropped the asking price to $89 million over the summer. The recently reduced compound boasts a 9,000-square-foot primary residence with 200 feet of direct frontage overlooking the Atlantic Ocean. The eight-bedroom estate features a primary suite with glass doors that open up to a private patio. A screening room has custom built-in cabinetry. Terraces overlook the pool, spa, wildflower meadow, and a pavilion with private stairs that lead directly to the beach. A second parcel across the street "with deeded ocean access and its own executive golf course" could accommodate a guesthouse or sports courts, according to the listing. Kieran Brew of Serhant LLC is the listing agent. 7 Ocean Ln, Palm Beach, FL Price: $84,000,000 Under construction: This five-bedroom oceanfront mansion will be completed in late February, according to the listing. The art deco-style estate will feature an "abundant use of windows" to soak in the breathtaking Atlantic Ocean views from nearly every room. Oversized patios and terraces will surround the 9,410-square-foot residence. An underground parking "vault" for up to 14 vehicles can also be found on the half-acre lot. William Yahn of The Corcoran Group-FL Palm Beach is the listing agent. 53370 Ross Ave, La Quinta, CA Price: $85,000,000 Golf course views: This 10-bedroom "trophy estate" boasts mountain views and 470 feet of frontage overlooking a Tom Fazio-designed golf course in The Madison Club. Offering a massive 35,370 square feet of interior space, it is the largest residence ever constructed in the exclusive private club. Built in 2020 as the primary residence of Madison's residential developer, "no expense was spared in its creation." Over-the-top amenities include five full kitchens, two 5,000-square-foot primary suites, 19 fireplaces, an indoor pickleball court, a built-in bar, DJ booth, golf simulator, fitness center, and four pools. The 2.43-acre lot also has a professional outdoor sports court, a guesthouse with private zero-edge pool, and a 13-car garage. Ginger Glass of COMPASS is the listing agent. 190 Palm Ave, Miami Beach, FL Price: $99,000,000 Palm Island: This two-home compound was originally part of a trio of residences that hit the market earlier this year for $150 million. The smaller offering now includes two side-by-side mansions at 190 and 198 Palm Avenue. Offering a combined 15 bedrooms, the two waterfront homes built in 2014 feature a combined 24,036 square feet of luxurious space. Coffered ceilings, Palladian windows, a marble fireplace, and a gourmet chef's kitchen can be found throughout the modernized layout. The 1.38-acre lot also has two swimming pools and docks designed for "multiple mega yachts." Fredrik Eklund of Douglas Elliman-Coconut Grove is the listing agent. 3585 Anchorage Way, Miami, FL Price: $115,000,000 Eight-home compound: The 4.5-acre Banyan Ridge Estate showing more like a mini resort is owned by restaurateur Jonathan D. Lewis, who listed it last year for an eye-popping $135 million. Nestled on 4.5 acres with 180 feet of frontage overlooking Biscayne Bay, the 13-bedroom "sanctuary" is surrounded by waterfalls, koi ponds, meditation gardens, and "hidden" courtyards. The legacy estate boasts two residences, guest homes, and a spa. Infinity pools, a boat dock with lift, boathouse, and six-car garage can also be found on the lushly landscaped lot designed by landscape architect Raymond Jungles. Daniel Hertzberg of Coldwell Banker Realty is the listing agent. 911 N Ocean Blvd, Palm Beach, FL Price: $185,000,000 Oceanfront compound: This 2.21-acre oceanfront legacy compound is owned by Joan Goodman, widow of real estate developer Murray H. Goodman. Offered for the first time since it was custom built in 1976, the 17,572-square-foot estate boasts 12 bedrooms, 18 bathrooms, and more than 250 feet of direct Atlantic Ocean frontage. The property includes a primary residence, guesthouse, tennis court, and resort-inspired pool. The listing says the property could be "reimagined into a bespoke new legacy estate." Overman Marley of Illustrated Properties LLC is the listing agent.
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Lights, Camera, Commissions: How Reality TV and Surge of A-List Agents Have Flooded Industry With Budding Brokers—and ‘Unrealistic’ Standards
Nile Lundgren

November 11, 2025

Lights, Camera, Commissions: How Reality TV and Surge of A-List Agents Have Flooded Industry With Budding Brokers—and ‘Unrealistic’ Standards

Ask any reality TV fanatic to name a real estate agent and it's likely that they'll be able to rattle off a huge number of names—from "Selling Sunset" star Jason Oppenheim to "Owning Manhattan" mogul Ryan Serhant. In the past two decades, the high-powered world of luxury real estate has been transformed into binge-worthy dramas that have captivated millions of viewers, providing a glitzy glimpse into an industry that is now being flooded with budding brokers and agents eager to get a taste of that glamorous lifestyle. Add to that a recent wave of celebrities who have now turned their hand to property sales, including the likes of "Bachelorette" star Tyler Cameron and "Girls Next Door" alum Kendra Wilkinson, and it seems that real estate is ready to rival Hollywood for A-list appeal. These trends have turned a glaring spotlight on the industry—and given it a glittering sheen rarely found in the world of gritty reality TV. But behind the scenes, those who have been working their way up the property ladder for years say the reality is far less glamorous, warning of long hours, fierce competition, and unyielding pressure, aspects of the industry that many newcomers seem blissfully unaware of. The result, they explain, is an influx of budding agents who enter into their new roles expecting the kind of Champagne-fueled open houses and star-studded events depicted on shows like "Selling Sunset," "Owning Manhattan," and "Selling the City," only to be met with a much more brutal scenario. It is a reality that seasoned agents and brokers know only too well and is marked by years of burnout, financial setbacks, and deals that fall apart before the cameras even start rolling. Real estate reality TV shows like "Selling Sunset" has created "unrealistic" expectations for those now entering the industry, its most seasoned agents have warned. Real estate reality TV shows like "Selling Sunset" has created "unrealistic" expectations for those now entering the industry, its most seasoned agents have warned. Jerritt Clark/Getty Images for "Selling Sunset" Season 8 of "Selling Sunset" debuted Sept. 6 on Netflix. Behind the high heels and Champagne open houses depicted in series like "Selling Sunset" (pictured), "Owning Manhattan," and "Selling the City," there is a much less glamorous reality: long hours, fierce competition, and the pressure to close deals.Netflix While many have earned their own celebrity status as a result of these reality TV shows, they want to warn others who are entering the industry under false pretenses to be better prepared for what to expect. Luxury real estate agent and "Owning Manhattan" star Tricia Lee is one such expert, telling Realtor.com® that what you see on screen is just a tiny slice of life in the industry's fast lane. "1,000%, I believe that reality TV has made real estate sales very trendy, glamorous, and achievable. No one will ever tell you the many skills it takes to actually do the job or all of the facets of these deals that need to come together for things to actually get done," she said. Lee went on to note that the hit shows, while entertaining, make the career path look easy, insisting that being a real estate agent isn't "for the weak." "Real estate will always look easy, doable, and overpaid, which is so ironic because we do so much work that we never get paid for and the success ratio is probably as low as it can be," she added. "I read a quote that 90% of new agent licenses in NYC never get renewed. Sounds about right. This isn't for the weak. I'm not even convinced it's for the sane." And, although Lee doesn't believe that these TV shows set out to make real estate look attainable to the everyday person, she admits that is exactly what has happened. "I actually don't believe that shows intend to create these unrealistic expectations, it's just what happens every single time. Listen, this job is finance, it's architecture, property management, and sales. This is skilled negotiations, it's critical thinking at the highest levels, event planning, problem solving, marketing, and now media," she said. "Shows that share the lives and work of successful agents don't necessarily share what it took to get there, to make it onto TV. Well, not until you get to know the agents," she explained. "No one talks about the immense level of work, tenacity, charisma, and impact one has to even have to make it onto a show, oftentimes after already establishing a successful career. I can only tell you this. Everyone making money is working hard and smart to do so," Lee emphasized. Serhant and the cast of "Owning Manhattan," Season 1 Luxury real estate agent Tricia Lee, who appears on "Owning Manhattan," told Realtor.com that TV has made the industry seem "very trendy."Netflix Serhant leans on his team of top agents to sell some of the world's most exclusive luxury listings. Lee went on to note that the hit shows, while entertaining, make the career path look easy, insisting that being a real estate agent isn't "for the weak."Netflix And, Lee isn't the only real estate pro that feels like Hollywood has deceived budding agents. "Selling the City" star Eleonora Srugo previously told Realtor.com that the industry is not as easy as it looks—and it's even harder when you are managing a team of real estate agents that double as TV pros. "I'm not going to lie—it's been difficult to manage the team because a lot of it is managing how they respond to being busy, overwhelmed, or even getting attention, and it really does show you people's strengths and weaknesses. "There have been some things that have been more challenging than others, and I have to manage a team of women. I'm not just managing their real estate careers; but I have a factor of a show in there, so I have to manage a certain level of ego that has to be dealt with. "Real estate is not an industry that takes off quickly. Sometimes you can get lucky on your first deal. Your first year, you just need to learn and get major comprehension for the industry," Srugo said. Meanwhile, Leonard Steinberg, chief evangelist of Compass, made no secret of his dislike of real estate-focused reality series while speaking at The Real Deal's New York City Forum alongside Srugo. During a discussion about the huge surge in the number of reality TV series that focus on the many facets of real estate, Steinberg and Srugo got into a heated debate about the true impact that Hollywood has had on the industry. The divisive conversation saw Steinberg branding real estate reality shows as "cheap content," claiming that the production of these series has caused a "terrible shift," especially when it comes to the professionalism of those working within the industry. "Reality TV has made star agents out of agents who would have been mediocre. You are selling the world an inadequate image. I find that it is damaging for the other people in the industry, and it's selfish," he said. Steinberg also hit out at the glamorous portrayal of many of the agents who appear on reality TV, claiming that it has led many, particularly women, to believe that they have to look "a certain way" in order to succeed. Selling the City "Selling the City" star Eleonora Srugo previously told Realtor.com that the industry is not as easy as it looks—and it's even harder when you are managing a team of real estate agents that double as TV pros.Netflix On a working day, the agents of "Selling the City" wear more demure fashions...for them. "Real estate is not an industry that takes off quickly. Sometimes you can get lucky on your first deal. Your first year, you just need to learn and get major comprehension for the industry," Srugo said.Courtesy of Netflix/© 2024 Netflix, Inc. "I just feel bad for the many female agents because they were never given the platform that was afforded to you," he told Srugo. "If I was a woman I would feel extremely disappointed in it because it over-sexualizes the role of a professional." However, Srugo insisted that her TV show, which debuted in January and focuses on a team of eight real estate agents working for Douglas Elliman, has only helped to further the careers of those who really deserve success, adding that she "fought" hard for the series to follow the format she'd always envisioned. "This was the production company I wanted and the network I wanted. I was happy to represent the city [because] I take a lot of pride in being from the city. What makes reality TV successful is when you focus on a different part of society," she said. Furthermore, Srugo insisted that "self-promotion" is a vital part of working in real estate and added that reality TV simply serves as another way for agents to get noticed and get business. "You have to do [these things], you have to put yourself out there. I worked very hard to get that opportunity. It's all about self-promotion," she went on. Steinberg conceded that reality TV shows have been an "outstanding source of PR" but insisted that they create a skewed view of the real estate industry as a whole, calling for all shows that highlight different brokerages or agents to come with a disclaimer of sorts. "Although the shows offer an outstanding source of PR, they show very bad behavior and it creates a perception that this profession is so quick and easy," he said. "I want a disclaimer line that says, 'What you are about to see is fiction.' I just want a disclaimer." Meanwhile, Leonard Steinberg, chief evangelist of Compass, made no secret of his dislike of real estate-focused reality series while speaking at The Real Deal's New York City Forum alongside Srugo, star of Netflix's hit show "Selling the City." Meanwhile, Leonard Steinberg, chief evangelist of Compass, made no secret of his dislike of real estate-focused reality series while speaking at The Real Deal's New York City Forum alongside Srugo, star of Netflix's hit show "Selling the City."Gonzalo Marroquin/Patrick McMullan via Getty Images Steinberg also hit out at the glamorous portrayal of many of the agents who appear on reality TV, claiming that it has led many, particularly women, to believe that they have to look "a certain way" in order to succeed. Steinberg also hit out at the glamorous portrayal of many of the agents who appear on reality TV, claiming that it has led many, particularly women, to believe that they have to look "a certain way" in order to succeed.therealdeal/Instagram As their discussion drew to an end, Steinberg also highlighted another pet peeve about reality TV: The fact that those who star on screen often receive more attention and business than those who don't, suggesting that Srugo has benefited unfairly from her "celebrity" status. "Reality TV has made heroes and celebrities, so Eleonora is a celebrity now and a celebrity is what gets prioritized because Eleonora will bring in the crowd," he said. Although the first reality TV show revolving around real estate, "Million Dollar Listing," aired in 2006, it wasn't until "Selling Sunset" premiered in 2019 that the industry blew up—and was quickly flooded with eager applicants trying to shoulder their way into real estate careers. Between 2019 and 2020, there was a 26% rise in the number of real estate agents in the industry, a trend that has been attributed to the increased popularity of those same TV shows—as well as the COVID-19 pandemic, which prompted many to reexamine their careers. In 2020, the number of agents skyrocketed 82%, bringing the total to 1,559,537 as of Dec. 31, 2021, per RealTrends Verified. While that number now sits at 1.4 million, there are many who believe there are still too many agents to deal with the amount of inventory on the market—leading to extraordinary levels of competition that could well make it impossible for some to make ends meet, according to Baylor Lariat. Currently, the trend is showing no signs of slowing down and with networks and streaming giants like Netflix and HGTV pouring more and more money into real estate-focused reality TV, it seems the glittering glamour of the industry is going nowhere anytime soon.
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Ryan Serhant Breaks Down in Tears as He Cracks Under ‘Pressure’ in Dramatic ‘Owning Manhattan’ Season 2 Trailer
Nile Lundgren

KELSI KARRULI  I  November 11, 2025

Ryan Serhant Breaks Down in Tears as He Cracks Under ‘Pressure’ in Dramatic ‘Owning Manhattan’ Season 2 Trailer

Real estate mogul Ryan Serhant is seen breaking down in tears while opening up about the toll his high-powered career is taking on him in the new trailer for Season 2 of his popular Netflix show "Owning Manhattan." Serhant, 41, premiered his latest reality TV turn in June 2024, when viewers were introduced to some of the top-performing agents at the New York offices of his eponymous company, SERHANT., including the likes of Chloe Tucker Caine and Tricia Lee. The series proved to be a smash-hit success among viewers, prompting Netflix to renew "Owning Manhattan" for another season just weeks after it debuted. However, it seems the "pressure" of running a luxury real estate agency, combined with wrangling a team of agents and starring in his own reality series has become too much for Serhant to bear. "I just feel like there is so much pressure sometimes, I just can't take it," Serhant says as he wipes tears from his eyes at one point. Ryan Serhant was seen breaking down in tears in the trailer for Season 2 of "Owning Manhattan." Ryan Serhant was seen breaking down in tears in the trailer for Season 2 of "Owning Manhattan."NETFLIX The real estate mogul and reality TV star admitted that the "pressure" is beginning to get to him. The real estate mogul and reality TV star admitted that the "pressure" is beginning to get to him. NETFLIX Serhant and the cast of "Owning Manhattan," Season 1 In the first season, viewers saw luxury listings, and were introduced to the many faces of the Serhant group, including stars like Chloe Tucker Caine, Tricia Lee, and others.NETFLIX The real estate tycoon let his emotions get the better of him multiple times throughout the trailer, in which he is seen tearing up numerous times before even breaking what looks like some glass in an apparent outburst of emotion. Having previously promised Netflix fans "all out real estate warfare" in the new episodes of his show, the trailer makes clear that the real estate mogul is delivering on his promise, with agents seen showcasing an array of extraordinary homes to their ultrawealthy clients—all the while doing their best to impress the Serhant boss. As the trailer goes on, so does the drama, with agents seen pushed to the brink to sell their listings and impress Serhant. Some agents let the intense atmosphere get to them as the trailer teased that two of the pros might even get into a physical altercation. Season 2 of the hit series will be available on Netflix beginning Dec. 5 After the first season aired, Serhant spoke to Realtor.com® about what he wanted to do differently after the success of the debut episodes. "As a CEO, I care very much about our brand and our business; but I also know to make a great television show, I just have to work hard and be vulnerable. Great TV is vulnerable TV," he said. The 41-year-old is preparing to let fans into his booming business in Season 2 of "Owning Manhattan," which is set to be released Dec. 5 and will follow Serhant as he leads a team of luxury real estate agents at his eponymous New York City firm. The 41-year-old is preparing to let fans into his booming business in Season 2 of "Owning Manhattan," which is set to be released Dec. 5 and will follow Serhant as he leads a team of luxury real estate agents at his eponymous New York City firm.NETFLIX In the Season 2 teaser for the Netflix drama, Serhant's agents could be seen showcasing the gorgeous abodes to their ultrawealthy clients. In the Season 2 teaser for the Netflix drama, Serhant's agents could be seen showcasing the gorgeous abodes to their ultrawealthy clients.NETFLIX As the trailer went on, so did the drama, as agents were pushed to the brink to sell off their homes and impress Serhant. As the trailer went on, so did the drama, as agents were pushed to the brink to sell off their homes and impress Serhant. NETFLIX Some agents let the intense atmosphere get to them as the trailer teased that two of the pros might even get into a physical altercation. Some agents let the intense atmosphere get to them as the trailer teased that two of the pros might even get into a physical altercation.NETFLIX "I’m excited to see how the cast’s lives have changed and see some of the new faces." He also revealed how much his business has changed since he started filming the first episodes of the show, noting that the number of agents working for his company has more than doubled since "Owning Manhattan" Season 1 first aired. "In the first episode of Season 1, I think I say, 'My name is Ryan Serhant. I lead a real estate brokerage. We have about 300 agents.' Today we have about 700. There’s a lot of faces and different personalities now and different tensions, and we’ve grown a lot, and so I think it’ll be fun," he shared. "But, I’m also focused on making sure we don’t give the audience exactly what they expect. I think 'Owning Manhattan' ended up working so well because it was a surprise to people. And I think Season 2 will probably be even more surprising but in different ways," he said. Although the series has driven up the drama within the group, Serhant admitted that it has done wonders for the business. "I mean, the penthouse at The Jardim that we rented while we were filming then sold for $15 million afterward. "The Huron, the new development in Greenpoint that we filmed where we had the buyer who bought one apartment but then asked to do four apartments at the building—we saw traffic spike by over 1,000% to that website, and we were booked fully with appointments to show that building into, like, middle of July. "Traffic to our website increased by a couple hundred percent. We now get somewhere between 200 and 300 resumes a day from real estate agents who are asking to work here and owners of independent brokerages who would like to open up SERHANT. offices in their territories. I mean, I could go on and on and on," he said at the time.
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'Owning Manhattan' Season 2 Trailer Brings the Drama, Teases an Agent's Firing - Watch Now!
Nile Lundgren

JJ Staff  I  November 10, 2025

'Owning Manhattan' Season 2 Trailer Brings the Drama, Teases an Agent's Firing - Watch Now!

Owning Manhattan finally has a season two premiere date and trailer! This season on Owning Manhattan, Ryan Serhant abandons “nice” for ruthless ambition, going on the offense to poach New York’s top agents while pushing his empire beyond Manhattan. With hundreds of millions in luxury listings at stake, everyone feels the pressure. Fierce rivalries erupt and friendships are tested, as the Serhant agents battle it out to prove who can survive – and thrive – in Manhattan’s most glamorous and cutthroat market. It looks like there’s a lot of drama this season and a few new faces. It also seems like someone might be fired this season as well, with the trailer ending with Ryan saying, “Tonight’s your last night.” All 8 episodes will drop on Netflix on December 5, 2025. Just Jared figured out which 3 agents have exited the show ahead of the new season. Watch the trailer above and see stills from the series in the gallery.
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When will Owning Manhattan season 2 air? Release date, what to expect, and more explored
Nile Lundgren

Prime Timer  I  October 21, 2025

When will Owning Manhattan season 2 air? Release date, what to expect, and more explored

Ryan Serhant is coming back on Netflix with Owning Manhattan Season 2. Netflix’s real estate reality show will start streaming on December 5, 2025, with all its episodes released simultaneously. The show is set in New York City and follows the operations of a real estate firm which was founded by Serhant. The show was renewed for its second season in August 2024 and was filmed in April 2025. The official trailer released by Netflix promises an intense ride and drama in the real estate Mogul’s firm in New York. Owning Manhattan 2: Cast, premise and what to expect The show delves into the glamorous world of real estate in New York City where the audience will follow Serhant and his team. Together, they will pursue and sell NYC’s luxury and exclusive listings. Serhant’s agents will come together with the goal of making the firm the world’s number no. 1 brokerage firm. The upcoming season will be full of “highest highs and lowest lows”. Speaking to Netflix’s Tudum, Ryan Serhant described season 2 of the reality show as a rollercoaster ride. He stated: “It’s an emotional and physical rollercoaster. There are records broken -$50 and $60 million purchases. There is commercial development in the hundreds of millions of dollars.” Many of the cast members from the first season are expected to return to the second instalment. Cast members such as Genesis Suero, Nile Lundgren, Jordan Hurt, Jess Taylor, Chloe Tucker and Tricia Lee who are still working for the firm could make an appearance. But a few of the former cast members would be missing from this season. These include Maggie Wu who left the firm to work with competitors. Savannah Gowarthy also left the company and may be missing from the action. Ryan Serhant spoke about new faces that would make an appearance on the show. He also revealed that some of the agent’s futures could be in jeopardy, particularly those who are struggling to keep up. The first season of Owning Manhattan featured real listings, profits, losses and sales. The agents competed to sell the Central Park Tower penthouse which was listed at $250 million along with many such properties. But they were not able to sell the penthouse or the Jardim penthouse that was featured on the show. This makes the premise for season 2 even more exciting. The stakes are high this season and the competition is cutthroat. Ryan Serhant describes the situation as “all-out real estate warfare”. He shares that since the inventory is low everywhere there is a shortage of properties for buyers as well as agents. But he also adds that this opens the opportunity to add listings in new locations. He states: “It’s not just New York this season. It’s about building an empire, really. From branded residences, the real estate is the best I’ve ever seen on TV. It’s by far the most expensive I’ve ever seen on TV.” The producers for the series and World of Wonder’s co-founders Fenton Bailey and Randy Barbato are excited about the upcoming season. They expressed their enthusiasm and stated that Ryan Serhant and the entire team have worked hard to make an “unforgettable series that combines compelling business, extraordinary production value.” Season 1 of Owning Manhattan reached the Global Top 10 TV programs in English. It also made its mark as one of the top 10 TV programs in 30 countries. The series was viewed more than 512 million minutes within its first week on Netflix.
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RED Residential Awards 2025: New York’s Most Prestigious Night in Real Estate
Nile Lundgren

PR Wire India  I  October 21, 2025

RED Residential Awards 2025: New York’s Most Prestigious Night in Real Estate

Sold-Out Gala at Club 101 on October 16 Honors Developers, Brokers, and Visionaries Defining the Future of Real Estate NEW YORK, NY, UNITED STATES, September 11, 2025 /EINPresswire.com/ -- The stage is set for one of the most anticipated evenings in U.S. real estate. On October 16, 2025, the RED Residential Awards will return to Club 101 in New York City for a sold-out black-tie gala, celebrating excellence across the residential real estate industry. Widely regarded as the most prestigious night in real estate, the RED Awards spotlight the developers, brokers, architects, contractors, and visionaries shaping the future of the built environment. The RED Residential Awards are distinguished by their rigorous selection process, overseen by a 20-member independent advisory board of respected industry veterans. Nominees are evaluated based on impact, innovation, work ethic, and peer recommendations. 2025 RED RESIDENTIAL AWARD HONOREES Developer of the Year – Sam Charney, Charney Companies Visionary Real Estate Developer of the Year – Matthew Baron, Baron Property Group Property Management Firm of the Year – Michael Mintz, MD Squared Property Group Emerging Brokerage Company of the Year – Ola Tleis, Top Choice Realty LLC Multifamily Investment Firm of the Year – Lav Bauta & Izzy Bauta, Zion Equities Development Team of the Year – Nayi Shen & Michael Bethoney, Bethoney Shen Team, NestSeekers International Luxury Broker of the Year – Nile Lundgren, SERHANT. Lifetime Achievement in Mortgage Services – Michael Kovary, AMS Mortgage Services Emerging Contractor of the Year – Eric DeSimone, DeSimone Builders Fastest Growing Brokerage – New Jersey – Garima Verma & Clay Mason, LIVX People’s Choice Award – Alexander Zakharin, Compass Boutique Condo Developer of the Year – Aaron Yassin, Hive Developers Customer Service Excellence – Fire Alarm/Life Safety – Chris Neil, Empire Fire Alarm Specialist Co., Inc. Title Company of the Year – Mohammed Amin, Esq., Imperium Title Agency LLC Construction and Craftsmanship Excellence – Saban Tasdemir, Tasdemir Marble and Granite International Agent of the Year – Amanda Lynn, NestSeekers Top Specialist of the Year – Condo, Co-op & Townhouse – Shimaa Anwar, Compass Demolition Contractor of the Year – Salvatore Alagna, Allforce Contracting Emerging Agent of the Year – Anita Khan, NYLS Team, Keller Williams NYC Deal of the Year – Luxury Residential Rental – Steve Gold & William McLarnon, Corcoran A Legacy of Excellence With over 300 award recipients to date, the RED Awards have become a career-defining honor for industry leaders nationwide. Previous honorees and attendees include some of the most influential names in real estate, with media coverage extending across major networks and platforms. The upcoming New York gala continues this legacy, reinforcing the RED Awards’ role as not just a celebration, but a movement—one that sets higher standards for excellence, innovation, and community impact across real estate and construction. Event Details: 📅 October 16, 2025 📍 Club 101, New York City 🎟️ Sold Out
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Launch party at Mercedes-Benz Places oozes pre-pandemic energy
Nile Lundgren

The Real Deal  I  October 21, 2025

Launch party at Mercedes-Benz Places oozes pre-pandemic energy

Ugo Colombo walked into the Mercedes-Benz Places sales center launch wearing sunglasses with a light orange tint. Colombo glided through the building, sizing up the finishes for the planned Brickell condo project. The car enthusiast — he owns the luxury car dealership the Collection — is rarely seen at industry events. He was among a handful of developers and hundreds of real estate agents and brokers who attended the opening on Feb. 5, hosted by Michael Stern’s JDS Development and Mercedes-Benz. JDS is developing the tower with Gianluca Vacchi’s GV Development. It felt like a pre-pandemic bash. The day began with an automotive press conference. The German automaker is lending its Vision EQ Silver Arrow, an electric concept car, to the sales center for a year. Other Mercedes-Benz models lined the street leading up to the site. Celebrity broker Ryan Serhant, who is leading sales for the 800-unit, two-tower development, and his wife, Emilia Bechrakis Serhant, attended the party, as did Anatomy Fitness owner Chris Paciello, Douglas Elliman’s CEO Michael Liebowitz, Serhant’s Nile Lundgren, Elliman agent Tara West, broker Andres Asion and JDS and GV business partner Rafi Gibly. By the Silver Arrow concept, Liebowitz and Stern chatted, The Real Deal observed. The developer used the party to reveal the project’s scale model, an onsite F1 simulator and a virtual reality experience by Yupix. Serhant also announced the sales launch of units in the second tower. Prices in tower two start at $750,000 for a one-bedroom. ShOP Architects is designing the complex, at 191 Southwest 12th Street. Mercedes-Benz Places will have more than 130,000 square feet of amenities with restaurants, health and fitness facilities, sunrise and sunset pools and a 174-key hotel. Sales launched about a year ago, with unit prices starting at $500,000. It’s expected to be completed in 2027, according to marketing materials. Stern’s New York-based JDS secured approval from the city of Miami to build the tower in 2020. In exchange, he agreed to build an $8 million firehouse for the city of Miami, and $5 million into public benefits, including a redesign of the adjacent Southside Park. Last year, Stern teamed up with Italian investor Vacchi. In December, a project consultant sued Vacchi, seeking payment for his financial evaluations of three condo projects in Miami and Miami Beach, including Mercedes-Benz Places.
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