March 17, 2025
EXCLUSIVE: ‘Owning Manhattan’ Star Chloe Tucker Caine Stages an Elaborate Musical in a Bid To Sell $6 Million Townhouse
By Karli Mullane
Owning Manhattan” star Chloe Tucker Caine is literally singing the praises of her latest luxury listing by putting on an over-the-top musical performance within the walls of the $5.9 million townhouse—even enlisting her boss, Ryan Serhant, to take part in a chorus girl-style kickline.
The expertly produced, 6.5-minute film follows Caine, 35, and a full cast of entertainers as they break into an original song and perform snappy choreography on all four floors of 304 W. 18th St. to spotlight the home’s many amenities.
Caine and a pair of tutu-wearing ballerinas point out the property’s custom wooden staircase by using its railing as a ballet barre.
Chorus members then pop their heads out of the home's nine Juliet balconies to highlight the building’s incredible views.
Backup dancers channel “Beauty and the Beast” to give potential buyers a look at the home’s library, and co-listing agent Nile Lundgren does a ”Hamilton”-style rap atop a private rooftop nursery before the musical number spills into the street for its Serhant-filled finale.
Caine highlights the townhome's custom staircase alongside ballerinas using the railing as a barre.
Of course, Caine’s stage skills are already well known to “Owning Manhattan” fans.
The hit Netflix series introduced her Broadway background in the premiere episode of Season 1, revealing that she spent 10 years pursuing acting before pivoting to real estate—and even landed the lead in the Broadway National Tour of "Mamma Mia."
In an interview with Realtor.com®, Caine explained that she has completely closed the curtain on her Broadway dreams in order to go “all in” on real estate.
However, she admits she was excited to tap into that part of her work history for this creative listing video, particularly after stepping into her new role as a mother last year.
“I think ever since having my baby I was like, I’m not just a real estate agent. I’m not just a mom. I can be more than one thing and it really inspired me to be like, no, I didn’t need to shut the door on this musical side of me," she explains.
“Actually, I can use it to my advantage, and this could be what makes me stand out amongst all these other agents,” she adds. “It’s been really special for me to feel like I can truly be myself and show these parts of myself and still be highly regarded in the industry, but doing it in my own way.”
So far, the bold marketing move is a hit with her target audience: potential buyers.
“It’s going super viral online,” Caine reports. “We’re about to hit a million views on all of our platforms and the turnout has been insane. We’ve done so many showings [and] second showings. Fingers crossed we get offers in for it soon.”
Caine previously landed the lead role in the Broadway National Tour of "Mamma Mia!" and is now borrowing from her performance background to sell real estate.
Caine's creative video is grabbing the attention of potential buyers for the property located at 304 W. 18th St. in New York, NY.
In addition to interested buyers, Caine has also received rave reviews and “an outpouring of love” from fellow agents. She says this musical marketing strategy just might become her signature act in the industry.
“So many listing videos come out, and they’re all kind of the same thing: ‘Welcome to this.’ I would love to keep making these, and maybe that’ll be my thing.
“Creativity really does always win in this industry and the more out-of-the box you can be, the better chance you have of getting the deal done," Caine says.
This musical listing is the third major video production she has released in recent months. She launched a web series in November called “Chloe in Manhattan” that humorously portrays her personal journey from aspiring stage actress working at a bar to reality TV real estate agent.
“[I] really did get hired and fired from almost every single bar in New York until a point where I just was like, this is not working,” she says. “And I really was like, 'What’s a real adult job that I can do?' Because all I’ve ever done previously was perform in theater from a very young age.”
Episode 1 borrows the tune of “The Wizard and I” from “Wicked,” so Caine can belt out “Ryan Serhant and I” to explain how she got him to hire her in 2021.
“I watched an episode of ‘Million Dollar Listing’ and I saw Ryan and I was like, 'I can do that, and that’s the guy I want to work for,'” she recounts.
“I started to copy the way he would put videos out. I started putting out a bunch of YouTube videos until I got a meeting with Ryan.
“I really did have to convince him to let me join the company because I, at that point, only had so much experience in the industry. I had focused on rentals and rental buildings.
“I really was like, 'You gotta hire me. I’m your girl!' And he really took a chance on me," Caine says.
Caine launched a web series called "Chloe in Manhattan" that portrays her journey from Broadway hopeful to real estate reality star.
Caine sings an original cover called "Ryan Serhant and I" to explain how she got him to hire her in 2021.
In Episode 2, Caine parodies the “Chicago” hit “Roxie” to plant her flag in the Manhattan real estate market. She uses the lyrics to celebrate closing more than $100 million in career sales and even calls out rival agent and former “Million Dollar Listing: New York” star Fredrik Eklund in a particularly sassy line from her original cover.
So what does it take to pull off these polished productions? Caine proudly reveals they are all “completely self-funded, completely self-produced,” and are completed “in like five days, maybe a week at most.”
“From the lyrics to going into the studio, having the band record everything, we do about one day of studio for the band, one day of my vocals, one day of rehearsal, and then we shoot,” she says.
Caine declined to share how much it costs to make each video but insists “it’s way, way, way less than you would think,” and teases that “everyone is getting paid Skittles, but they believe in the project.”
Collaborators include Caine’s previous professional contacts, choreographer Michael McCrary and musical director Micheal Ferrara, as well as some assistance from SERHANT Studios., the in-house production company at the firm—and Ryan himself.
“Usually how that works is I’ll say, ‘Hey Ryan, I need you for 10 minutes,’ and I don’t tell him what we’re doing,” explains Caine. “He’s pretty great about that. There’s no rehearsal. He just does it.”
Caine and her team pull references from the Broadway classic "Chicago" for her "Chloe in Manhattan" series.
Caine reveals it takes her team about a week or less to put together these highly-produced videos.
Of course, Serhant and Caine will appear onscreen together again in Season 2 of “Owning Manhattan," which Serhant describes as “all-out real estate warfare.”
Caine agrees the sophomore season of the series is “really, really intense.”
“Ryan’s not kidding. I think we’re all just incredibly competitive," she says.
“Season 1 of a show, in general, is a lot of setting up the world; and in this season, you really get to see a lot more of our personal lives and how that bleeds into our jobs at SERHANT.
“People are just determined to do deals and get things done—and it gets messy.”
When it comes to Caine’s personal and professional lives playing out on the show, she’ll be seen navigating a return to the office after giving birth to her daughter, now 10 months old, and taking a six-month maternity leave.
“I’m coming back to work as a new mom, and I really almost have to start over in a lot of ways, so it’s a lot of self-discovery and trying to figure out who do I want to be in this industry?" she says. "What makes sense for me as a mom? As a businesswoman?”
If her musical marketing videos are any indication, it seems Caine has scripted the perfect answer to those questions—and as she works out of the SERHANT. office on West Broadway, she remains open to a second act on the stages of the famous theater district of the same name that’s just up the street.
“I hope so. Fingers crossed. There’s some very exciting things on the horizon, but I would love to do that," she admits.
“They say the busy girl has time for everything, so bring it on!”
