New York, NY — At 152 West 58th Street, Residence 8A never needed a public debut. The prewar co-op went into contract after zero days on the market, closing the deal quietly and efficiently before ever being listed online.
“There was no launch, no open house, no public marketing,” said Richard Rojas, Luxury Advisor and Relocation Specialist with The Lundgren Team at SERHANT. “Some homes speak quietly — you just need the right staging to set the tone.”
A Quiet Apartment with Character
The home, located just steps from Central Park, embodied everything buyers love about prewar living: solid bones, grand proportions, and architectural details that have stood the test of time.
Still, the space had one challenge — limited natural light. Instead of fighting it, Rojas and his team leaned into the apartment’s strengths.
“We focused on warmth, scale, and character,” Rojas explained. “A lighter color palette made the rooms feel open and calm, drawing attention to the beamed ceilings and the craftsmanship that defined the home.”
The result was understated and elegant. By using soft neutrals and refined textures, the team created an atmosphere that felt sophisticated yet livable — one that allowed the apartment’s timeless architecture to take center stage.
Word Travels Fast
Once the staging was complete, the right buyer emerged — not through advertising, but through trust.
“Relationships drive this business,” Rojas said. “A few conversations with trusted contacts in the building — including the super and engaged neighbors — helped connect the dots. That kind of network doesn’t happen overnight. It’s built through years of collaboration and credibility.”
That connection led directly to the sale. Within days, the apartment was in contract — before ever hitting the open market.
Location, Value, and Vision
Situated between Sixth and Seventh Avenues, 152 West 58th Street offers unmatched access to Central Park, Midtown offices, and Carnegie Hall, while maintaining the intimacy of a boutique prewar building. For the buyer, Residence 8A represented both a smart investment and a rare lifestyle opportunity — classic New York charm at exceptional value.
“It was the right buyer at the right time,” Rojas said. “Because the right presentation isn’t just about style. It’s strategy.”
A Strategy That Works
For The Lundgren Team, the success of Residence 8A reinforces a core philosophy: great marketing starts long before a property goes live.
Through intentional design, professional staging, and genuine community relationships, Rojas turned quiet potential into a quick, off-market success — proving that in New York real estate, preparation and precision matter more than promotion.
