When Owning Manhattan first aired on Netflix, audiences watched two driven agents — Nile Lundgren and Chloe Tucker Caine — battle it out for a $20 million penthouse listing. It was New York real estate at its fiercest: bold personalities, impossible stakes, and a masterclass in charisma and conviction.
What no one expected was what came next.
The rivals joined forces — and together, they rewrote the playbook on how to sell a townhouse that everyone else had given up on.
The Listing Everyone Doubted
The property: 304 West 18th Street in the heart of Chelsea.
A reimagined townhouse with a complicated backstory — rescued out of foreclosure, rebuilt from the ground up, and carrying a reputation that scared off buyers and brokers alike.
Where others saw a challenge, Nile saw an opportunity.
“It had all the right bones,” he says. “It just needed someone to make people feel the value again.”
The Wild Idea That Worked
One late night, Chloe pitched a concept that made Nile raise an eyebrow.
“What if,” she said, “we turn the property tour into a musical?”
Nile laughed. Then paused.
“It sounded crazy,” he remembers. “But it was so crazy, it might actually work.”
And it did.
Together with SERHANT. Studios, they transformed the townhouse into a stage — complete with choreography, singing, and even Ryan Serhant performing high kicks in the foyer.
Nile closed it out by rapping a Hamilton-inspired verse from the rooftop, channeling the spirit of New York itself.
Realtor.com later called it “one of the most innovative real-estate tours ever created.”
A Viral Moment Across Manhattan
From Broadway energy to business strategy — the video exploded.
A one-minute version ran across NYC taxi screens for two straight months, racking up over one million unique views.
Suddenly, the entire city was talking about the musical townhouse on 18th Street.
Momentum built. Inquiries came in. And soon, the right buyer appeared — all cash, seven-day close, no contingencies.]
The Close: Creativity Meets Negotiation
Behind the scenes, it wasn’t easy. The townhouse market was slow, and the deal took finesse. But Nile and Chloe stayed relentless — balancing creative storytelling with tactical negotiation.
The result? Sold.
“This deal was a masterclass in doing what others won’t,” Chloe says.
Nile adds, “When you mix strategy, storytelling, and stamina — you get results no one else can.”
Mr. 18th Street
304 West 18th wasn’t Nile Lundgren’s first victory on this block — not even close.
Over the past decade, he’s dominated 18th Street, selling at:
• 11 West 18th Street
• 18 West 18th Street
• 331 West 18th Street
• 500 West 18th Street
• and now, 304 West 18th Street
It’s earned him a nickname whispered around Chelsea:
“Mr. 18th Street.”
“When you’ve sold almost every major building on a single block,” Nile laughs, “you stop calling it a coincidence — it’s a calling.”
A Story Made for Netflix
This journey — from musical brainstorms to rooftop rap verses — will play out on Owning Manhattan Season 2, offering viewers an inside look at how elite brokers blend media, creativity, and negotiation to move luxury real estate in the most competitive market in the world.
What started as a rivalry turned into one of the most dynamic partnerships in the industry — and a sale that no one saw coming.
The Legacy
304 W 18th Street is more than a closing.
It’s proof that in modern real estate, you don’t wait for demand — you create it.
From viral musicals to million-view campaigns, Nile Lundgren and Chloe Tucker Caine turned a forgotten listing into a cultural moment and a case study in what happens when imagination meets execution.
Mr. 18th Street and Ms. Creativity just changed the game.
Written by: The Lundgren Team at SERHANT.
Featuring: Nile Lundgren & Chloe Tucker Caine — as seen on Netflix’s Owning Manhattan Season 2.
