Brickell, Miami — Mariana Ramirez of the Lundgren Team has been tapped to lease a furnished duplex penthouse at 1395 Brickell Avenue, Unit 3404, after a rapid, data-backed pitch that repositioned the offering for faster absorption at $17,000 per month.
Property at a glance
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Address: 1395 Brickell Ave, Unit 3404, Brickell
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Type: Furnished duplex penthouse
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Size: 3 beds, 3 baths, 2,082 sq ft
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Lease: One year, vacant, immediate move-in
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Amenities: Fitness center, swimming pool and whirlpool, sundeck and garden, tennis courts, sky lobby with restaurant and lounge, valet parking, full-service concierge, on-site retail, stainless steel kitchen appliances, marble floors, expansive balconies, walk-in closets, in-unit laundry, Italian cabinetry and granite countertops, wide water views
How the mandate came together
The lead originated from a casual conversation in a coworking café that turned into a referral and a same-week meeting. Ramirez followed with a written plan, recent case studies, and initial underwriting to establish credibility.
“I decided to follow up with an email and a clear plan to attract this target market,” Ramirez said.
Pricing and positioning
Ramirez reviewed the last 180 days of direct comps and mapped current competition across Brickell, including single-story penthouses that traded near 17,000 per month and a comparable duplex that rented at 15,000. Based on size, layout, and view advantage, she recommended a narrow range and set the ask at 17,000 to accelerate time on market.
Landlord brief
Owner priorities centered on care of the residence, respect for neighbors, timely payments, and strong financials. Ramirez built the plan to screen for those standards while preserving momentum to lease.
Marketing plan
Distribution will combine MLS and major portals with targeted social across Instagram and Facebook to reach qualified luxury renters locally and abroad. The strategy emphasizes high-quality visuals, concise copy, and rapid response to inquiries.
Negotiation focus
The principal hurdle was confidence in achieving the target price. Ramirez addressed it with transparent comps, a defined campaign, and consistent follow-up. Exclusivity and precise audience targeting were key terms in the plan.
“Preparation, market data, and clear execution reassured the owner and secured the opportunity,” she said.
Timeline and next steps
Initial outreach and comps work occurred the same week, followed by an in-person meeting and movement toward an exclusive. Signature Exclusive Agreement is in progress. The listing will go live upon final documentation.
