The Lundgren Team at SERHANT. has added a major new force to its growing roster.
International real estate personality Alexander Zakharin — known worldwide for his market expertise, multilingual reach, and millions-strong digital following — has officially joined the team led by Nile Lundgren.

Zakharin enters with a reputation as one of the most recognizable digital agents in New York, bringing global clients, international business fluency, and a disciplined, high-output work ethic shaped by a career that spans Russia, Europe, and the United States. His arrival marks a significant expansion of the team’s global footprint and media-driven strategy heading into 2025.

This is Alexander’s story — and why his next chapter is with The Lundgren Team.

From Oil & Gas to NYC Real Estate — A Career Sparked by Accident

Zakharin didn’t come to real estate through the traditional path.
Before New York, he spent years in oil and gas sales in Russia — a high-pressure, relationship-driven industry that laid the groundwork for his negotiation skills and global network.

His first real estate deal happened almost unintentionally.

Seven hours before boarding a flight to New York, he rented out his apartment in Saint Petersburg to a stranger using a lease he downloaded from Yandex.
“It was chaotic, unpolished, and completely improvised — but it worked,” he recalls.

Once he landed in New York, a friend introduced him to someone in the business who immediately recognized his drive. Within days, Zakharin had interviewed at a brokerage and earned his first offer.

Real estate didn’t just click — it became his calling.

The Digital Breakout: How 2020 Turned a New Agent Into a Global Voice

Zakharin’s rise accelerated during the 2020 pandemic, when New York fell silent and millions of people were stuck at home.

He began filming raw, unfiltered apartment tours on TikTok — often in buildings boarded up, in streets that felt empty, and in a city trying to understand its future.
Those videos went viral.

“The world was in lockdown, but digital real estate was wide open,” he says.

His authenticity resonated. His audience exploded into the millions. He built trust through transparency, consistency, and real-time market access at a moment when people were desperate for connection and clarity.

Zakharin is now one of the most followed real estate figures on social media — a global brand built from a smartphone and the truth.

An International Perspective in a Global Marketplace

Born in Russia, educated in Europe, and professionally established in the U.S., Alexander brings a cross-border fluency that few agents possess.

He speaks Russian, English, French, strong Spanish, and conversational Mandarin — and maintains global relationships built during his former career in the energy sector. Many of those contacts now buy luxury properties through him in New York and Miami.

“Buyers from London, Paris, Shanghai, Kyiv — everyone negotiates differently,” he explains.
“My job is to bridge those gaps and guide them with clarity.”

In a city where nearly a third of luxury buyers come from abroad, Zakharin’s international network is an immediate advantage.

Why The Lundgren Team Was the Right Move

A First Impression That Never Faded

Zakharin met Nile Lundgren years ago at a new development in Manhattan.

“I sensed immediately he was operating on another level — the energy, the precision, the clarity,” he says.

Their connection was instant.
The shared discipline, the shared speed, even the shared haircut.

But what stood out most was authenticity.

“He openly shared everything he knew with me — you never see that in this industry.”

As he watched Nile’s rapid rise through luxury real estate and national media, the alignment became obvious.
“The Lundgren Team is built for where the industry is going — not where it’s been.”

What Sets the Lundgren Team Apart

After observing the team up close, Zakharin points to three defining traits:

• Precision and intentionality across marketing, negotiations, and client experience
• A media-forward approach rooted in storytelling, video, and global reach
• A culture of ambition and collaboration that he describes as rare in the luxury space

“It’s a modern luxury team built for the next decade,” he says. “The momentum is undeniable.”

What He Brings on Day One

Zakharin enters with strengths that immediately expand the team’s reach:

1. A global digital platform
Over 1 million followers across social media — a built-in audience for luxury listings.

2. Multilingual, multicultural expertise
Born global, communicating across continents, and navigating international buyer psychology with ease.

3. Relentless consistency
A marathon runner’s mindset: disciplined, tireless, and high-output.

Plus, the personality factor — “I can ballroom dance and tell great jokes,” he adds.

The combination strengthens The Lundgren Team’s presence across New York, Miami, Europe, and emerging international channels.

Expertise in a Market That Moves at NYC Speed

Zakharin primarily represents global buyers and sophisticated sellers who work in industries he knows well — energy, finance, tech, and international business.

“They move fast, they think fast, and they expect clarity,” he says. “I give them data, certainty, and a steady hand.”

He approaches the market like an athlete approaches training:
daily, disciplined, and data-driven.

When asked for his top advice for buyers today, he’s direct:
“Move with clarity, not emotion. New York rewards decisiveness.”

Looking Ahead: 2025 and Beyond

Zakharin calls 2025 a “defining year.”

His goals:

• Scale his luxury business
• Bring more international buyers to New York
• Expand the team’s global presence
• Help The Lundgren Team become the top-producing team in America

With Owning Manhattan Season 2 launching December 5, the team’s visibility is set to surge — and Zakharin will appear alongside Nile, Genesis Suero, and the broader SERHANT. cast as the show enters a new global spotlight.

“The combination of Nile’s leadership, our team’s energy, and SERHANT.’s media engine is unstoppable,” he says.

A New Era for The Lundgren Team

Alexander Zakharin’s arrival marks more than an expansion — it signifies the team’s evolution into a globally recognized, media-powered luxury brand.

From New York to Paris to Shanghai, the team’s reach is growing.
Zakharin joins at a moment of momentum, vision, and record-breaking ambition — and he’s ready to help shape the next chapter.

For press inquiries or client representation, contact The Lundgren Team at SERHANT.