Before the cameras, before the edits, and before the headlines, Nile Lundgren is going live. As part of his expanding digital strategy, the SERHANT. luxury broker and Owning Manhattan cast member has begun hosting regular TikTok Lives, opening a direct, real-time line to the public and pulling back the curtain on how elite real estate actually works.
Viewers can watch and join the live sessions here:
https://www.tiktok.com/@nilelundgren?lang=en
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Nile Lundgren has built a reputation on operating where pressure is highest and attention is hardest to earn. Now, the SERHANT. luxury broker and star of Netflix’s Owning Manhattan is bringing that same intensity to TikTok Live, using the platform as a real-time window into the deals, discipline, and decision-making behind New York City’s ultra-luxury real estate market.
Unlike polished listing videos or edited social clips, Lundgren’s TikTok Lives are raw, immediate, and unscripted. Viewers tune in as he breaks down active listings, answers questions about pricing and negotiation, and speaks candidly about the realities of selling at the highest levels of the market. It’s part education, part performance, and entirely aligned with how modern buyers and sellers consume information.
For Lundgren, going live isn’t about chasing trends. It’s about access. TikTok Live allows him to engage directly with a global audience in real time, fielding questions from first-time buyers, seasoned investors, agents, and curious viewers alike. In a market where trust and speed matter, the format strips away distance and delivers insight instantly.
The lives also reflect a broader shift in how luxury real estate is marketed. Today’s clients expect transparency, responsiveness, and proof of expertise before they ever step into a showing. By going live, Lundgren turns his daily work into an open forum, demonstrating market knowledge and leadership without a filter.
As Owning Manhattan continues to expand his global visibility, TikTok Live has become a complementary channel where viewers can engage with him beyond the screen. It’s not a highlight reel. It’s the work, happening live.
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For those looking to follow the conversations as they happen, Nile Lundgren’s TikTok Live sessions are available at:
https://www.tiktok.com/@nilelundgren?lang=en
It’s real-time access to one of the most disciplined operators in luxury real estate, where insight, pressure, and performance meet live on screen.
