New York, NY — October 16, 2025.
The 2025 RED Residential Awards brought together the nation’s top real estate professionals for a night celebrating excellence, innovation, and leadership across the industry. Among the evening’s most notable honorees was Nile Lundgren of SERHANT., who was named Luxury Broker of the Year, recognizing his career achievements, market leadership, and influence across multiple regions.
Widely regarded as the “Oscars of Real Estate,” the RED Awards spotlight the developers, brokers, architects, and contractors shaping the future of the built environment. This year’s winners were selected through a rigorous process led by a 20-member advisory board of respected industry veterans, with honorees chosen for their impact, work ethic, and peer recognition.
“Luxury is about believing in yourself.”
When Nile Lundgren took the stage to accept his award, his speech immediately stood out for its candor and heart. Speaking without notes, he reflected on how his definition of luxury evolved from a personal philosophy into a professional standard.
“Luxury isn’t about price tags or skyline views,” he told the audience. “Luxury is about believing in yourself—about how you present yourself, the standard you set, and the level of care you bring to every client and every deal.”
He recounted his early years in New York real estate, when he was living in a basement apartment in Brooklyn and closed his first deal—a $600 rental that earned him $200 in commission. “I thought I was rich,” he laughed. “But then I lost a pitch because my suit wasn’t good enough. That moment changed everything. I made a decision that I was going to show up like I belonged, every single day.”
That decision became his foundation. “I wore a suit every day, even if I was showing a $2,000 apartment on a Saturday,” he said. “I acted like luxury before I ever sold luxury.”
A Career Built on Consistency and Belief
Over more than a decade in real estate, Nile Lundgren has sold over $500 million in property across New York, South Florida, and Connecticut, ranking annually among the top 1% of brokers nationwide. As the founder of The Lundgren Team at SERHANT., he has built a reputation for blending sharp business acumen with a deep understanding of media, marketing, and relationships—earning him recognition as one of the most dynamic voices in modern real estate.
In his acceptance speech, Lundgren credited his success to persistence, presentation, and the people who’ve shaped his journey.
“I’m here because of my team,” he said. “They allow me to perform at a high level and give clients the best experience possible. None of this happens alone.”
He also thanked SERHANT. founder Ryan Serhant, who first recruited him during the early days of the brokerage. “Ryan called me personally,” Lundgren recalled. “He saw what I was building, and together we’ve been able to redefine what’s possible in this business.”
Redefining Luxury
Lundgren’s award underscores a simple truth that’s defined his rise: luxury isn’t just about price—it’s about presence, performance, and purpose. His approach to real estate has always been as much about storytelling as it is about sales, emphasizing authenticity, marketing innovation, and emotional intelligence.
“Luxury isn’t a number,” he said. “It’s how you make people feel. It’s the confidence that comes from knowing who you are and showing up for it every day.”
His message resonated across the audience—many of whom, like Lundgren, built their careers from humble beginnings. “If you believe in yourself and present yourself the right way, you can do anything,” he said. “I came to New York with $200 in my pocket, and now I’m standing here tonight. That’s what belief can do.”
A Defining Moment
As applause filled the room, it was clear the honor meant more than a career milestone. For Nile Lundgren, the Luxury Broker of the Year award represented a full-circle moment—a testament to grit, consistency, and the pursuit of excellence.
His win also reinforces SERHANT.’s growing influence at the forefront of modern brokerage, where media, innovation, and personal brand power a new era of real estate leadership.
“Luxury isn’t about having more,” Lundgren said. “It’s about becoming more—and helping others do the same.”
