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Own a Piece of Fashion History at 220 Riverside Boulevard

Where Rocawear Was Conceived, This Lincoln Square Residence Brings Cultural Provenance to the Luxury Market
April 1, 2026

A Residence With Cultural Significance

A high-floor condominium at 220 Riverside Boulevard has entered the market with a rare distinction. It is directly tied to the origins of one of New York’s most influential fashion brands.

Unit 24G, asking $5.2 million, was home to Norton Cher. During his time in the residence, Cher helped create Rocawear alongside Damon Dash and Jay-Z.

This is not simply a luxury property. It is tied to a defining moment in New York’s fashion and cultural history.

Interior Overview

The residence spans approximately 2,745 square feet with three bedrooms and three bathrooms.

The layout is driven by scale, light, and proportion:

  • Expansive living and dining area with Hudson River views
  • Herringbone wood flooring
  • Cove ceiling foyer with tile inlay
  • Large windows delivering consistent natural light
  • Open exposures to the south, west, and north

From sunrise through golden hour, the home is filled with light. The volume and openness define the experience.

Building Profile and Amenities

The unit sits on the 24th floor of a 48-story condominium built in the early 2000s, offering full-service living.

Amenities include:

  • 24-hour doorman and concierge
  • Fitness center
  • 50-foot indoor swimming pool
  • Residents lounge and playroom
  • Direct access to Riverside Park

As a condominium, the purchase does not require board approval, offering flexibility for buyers.

Lincoln Square Positioning

Located in Lincoln Square, the property sits within one of Manhattan’s most established cultural corridors.

Nearby institutions include:

  • Lincoln Center for the Performing Arts
  • New York Philharmonic
  • New York City Ballet
  • Metropolitan Opera

The neighborhood blends performing arts, waterfront access, and full-service residential living.

The Rocawear Origin Story

Launched in 1999, Rocawear became a defining brand of New York’s hip-hop era. Its influence extended globally, culminating in a $204 million sale.

That origin traces back to this residence.

For buyers at this level, provenance matters. Cultural relevance creates differentiation that cannot be replicated.

Listing Details

The property is co-listed by Nile Lundgren of SERHANT. and Alexander Zakharin.

The home is currently listed at $5,200,000 and offers a rare combination of:

  • Scale at nearly 2,800 square feet
  • River-facing exposure
  • Cultural significance tied to a global brand

For full property details, view the official listing:
View Listing at 220 Riverside Boulevard 24G

Final Take

This is a well-positioned Lincoln Square condominium with strong fundamentals.

What separates it is provenance.

The connection to Rocawear places the property within a specific chapter of New York’s cultural and business history.

To read the full original article and additional context, visit:
https://www.homes.com/news/own-a-piece-of-fashion-history-rocawear-linked-nyc-condo-asks-5-2-million/509127475/

 

 

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