Orlando, FL — The 2025 edition of Sell It, SERHANT.’s flagship sales conference, took place this year in Orlando, bringing together agents, team leaders, and industry professionals from across the country. The event featured keynote sessions, panel discussions, and networking opportunities designed to elevate performance and inspire the next wave of growth.
Big Stage, Big Energy
The conference opened with high-energy presentations from Ryan Serhant and top leaders across the brokerage. With a focus on innovation, brand building, and client strategy, the event reinforced why Sell It has become a must-attend gathering in real estate.

The Lundgren Team in Attendance
The Lundgren Team was well-represented, with Nile Lundgren, Genesis Suero, Samir Vogan, and other team members engaging in sessions and sharing highlights on social media. From stage moments to team strategy meetings, their presence reflected the team’s role in shaping the national conversation on luxury and new development sales.
Key Themes of 2025
This year’s conference emphasized:
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Building personal brands in a competitive marketplace
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Leveraging media and technology to drive growth
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Expanding into global markets
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Creating unforgettable client experiences
Why It Matters
Sell It 2025 was more than a training event — it was a rallying point for SERHANT. agents nationwide. By combining education, motivation, and community, the conference showcased the culture and momentum that continue to define the brand.