Is SERHANT. in California now?
Yes. SERHANT. has officially expanded into California, launching operations across Los Angeles, San Diego, San Francisco, and Orange County.
This marks a major step in the company’s national growth and puts the brokerage directly into some of the most competitive and high-value real estate markets in the country.
What cities in California is SERHANT. in?
SERHANT. is now active in:
- Los Angeles
- San Diego
- San Francisco
- Orange County
These markets cover luxury residential, new development, waterfront properties, and tech-driven housing demand.
Who owns SERHANT.?
SERHANT. was founded by Ryan Serhant, a real estate broker and entrepreneur known for building a media-driven brokerage model.
The company has grown quickly by combining real estate, content, and technology into one platform.
What kind of real estate company is SERHANT.?
SERHANT. is a modern real estate brokerage focused on:
- Luxury residential sales
- New development marketing and sellouts
- Media-driven property launches
- Agent branding and digital distribution
Instead of operating like a traditional brokerage, the company integrates media production and technology into how listings are marketed and sold.
How is SERHANT. different from other real estate brokerages?
The main difference is how the company approaches marketing and exposure.
SERHANT. treats listings like launches, using:
- High-end video and content production
- Social media distribution
- Digital audience targeting
- Brand-building for both agents and properties
In markets like Los Angeles and San Francisco, where visibility drives demand, this approach aligns with how buyers discover properties.
Can I buy or sell a home with SERHANT. in California?
Yes. Buyers and sellers can now work with SERHANT. agents across California.
The brokerage is active in both resale and new development, with access to on-market listings as well as off-market opportunities.
Is SERHANT. a luxury real estate brokerage?
Yes. SERHANT. focuses heavily on the luxury segment, including high-end condos, waterfront homes, and large-scale developments.
The California expansion strengthens that positioning, especially in markets like:
- Los Angeles luxury estates
- Orange County coastal properties
- San Francisco high-rise residences
Is SERHANT. hiring agents in California?
Yes. SERHANT. is actively expanding its team in California.
The company is focused on experienced agents who want access to:
- Strong marketing and media support
- Personal brand growth
- Technology tools and infrastructure
- National and global exposure
Why did SERHANT. expand to California?
California is one of the largest real estate markets in the world.
The expansion aligns with:
- High concentration of luxury inventory
- Strong international demand
- Influence from tech, media, and entertainment industries
- A market where branding and exposure directly impact sales
Cities like Los Angeles and San Francisco already operate in a way that matches SERHANT.’s model.
What does this mean for buyers, sellers, and agents?
For buyers and sellers, it means access to a brokerage that prioritizes exposure and modern marketing.
For agents, it introduces a platform built around growth, media, and scale rather than traditional office structures.
The Bottom Line
SERHANT.’s move into California is a direct expansion into markets where attention drives value.
Los Angeles. San Diego. San Francisco. Orange County.
Now active.
