At a recent NYC panel, Nile Lundgren and Genesis Suero, co-leaders of The Lundgren Team at SERHANT., delivered a masterclass in ambition, resilience, and branding at the NAHREP North New Jersey Business Rally. Their stories reflect two distinct but parallel paths—one from the luxury fashion floors of Bloomingdale’s, the other from a 14-year real estate grind—and both converge into one of the most dynamic real estate teams in the country.
This blog post is not just a recap—it’s a playbook for success in luxury real estate, brand building, and authentic relationship marketing.
Who Is Genesis Suero? From Immigrant to Real Estate Icon
If you’ve Googled Genesis Suero, you know she’s more than just a face on Netflix’s “Owning Manhattan.” She’s a former Miss New York USA, a bilingual Dominican powerhouse, and one of SERHANT’s fastest-rising stars.
But few people know the full journey.
Raised by a single mother in the Dominican Republic, Genesis immigrated to the U.S. and worked her way up—literally. She sold food at a cafeteria. She rang up customers at a supermarket. She spent ten years on the floor at Bloomingdale’s, where she first encountered the ultra-wealthy.
“My clients paid with Amex Black Cards. I didn’t even know what that was at the time.”
It was one of those clients—a real estate lawyer—who told her,
“If you can sell me a face cream, you can sell me a building.”
That moment sparked a career pivot. Years later, after bringing her mother to the U.S. and saving up for her real estate license, Genesis Suero entered NYC real estate—and never looked back.
Why Genesis Suero Stands Out in NYC Real Estate
🔥 Ambition Without Apology
“People say ambition is a bad word. I don’t buy that. Ambition got me on private jets, in penthouses, and on Netflix.”
Genesis is proudly vocal about what she wants—and what she brings. She believes ambition should be celebrated, not silenced, especially as a woman of color in a luxury market.
🌎 Latina Representation in High-End Real Estate
Genesis makes no secret of her roots. In fact, she uses them as a competitive edge. Her bilingualism and Dominican heritage help her attract high-net-worth clients from Latin America, Miami, and beyond.
“There’s serious money in the Latin market. NYC is just catching up to that.”
She insists all her content be in both English and Spanish, knowing that language is power in a diverse real estate landscape.
🎥 A Media-Savvy Approach to Branding
As a Telemundo correspondent, Netflix personality, and Instagram creator with over 170K+ followers, Genesis has mastered real estate media.
She shows behind-the-scenes of listings, celebrity interviews, and property tours. Her tours are praised as the best in the business.
“There is no right or wrong content—just authentic content.”
Nile Lundgren: Playing the Long Game in Real Estate
While Genesis brought media and cultural fire, Nile Lundgren built his career brick by brick. A 14-year industry veteran, Nile went from making $600 commission checks to closing over $100 million in one year with SERHANT.
📈 The Journey: $7K to $100M+
“I made $7,000 my first year. $10,000 my second. But I knew where I was going.”
Nile stayed in the game even when it was slow. Before joining SERHANT, he had sold $100M across 14 years. In his first year at SERHANT, he matched that total in just 12 months.
🎯 Targeting the Right People and Playing the Long Game
“Real estate is a long, slow-moving game. Your clients may only transact every 7 years. Stay close.”
Nile talked about building relationships that span years—like one with a tech founder he didn’t sell to for 7 years but built value for the whole time. That relationship eventually turned into deals, referrals, and access to elite social circles.
🧠 Learning What Real Luxury Is
“You don’t just sell luxury—you have to understand it. Know the fabrics. Know the layouts. Know where the sun sets.”
Nile talked about shadowing luxury clients, learning their values, and spotting subtle deal-breakers like missing garbage pull-outs or east-facing bedrooms. That attention to detail—plus an insider’s view of jets, yachts, and Rolls-Royces—sets him apart.
The Origin Story: How Nile Lundgren and Genesis Suero Joined Forces
The partnership between Nile Lundgren and Genesis Suero wasn’t built in a boardroom—it was sparked by a cold Instagram search and shaped by persistence, mutual respect, and a shared vision that defied the odds.
It all started when Nile—already a well-established agent in the NYC real estate market—was looking to diversify his team. He knew representation was lacking in luxury real estate, particularly for Latina agents, and he wanted to build a team that reflected the diversity of the city they served.
“I went on Instagram, typed in #NYCRealEstate, and one person kept showing up: Genesis Suero. She had under 10,000 followers—but I saw something in her.”
Nile didn’t wait. He picked up the phone and cold-called Genesis. She didn’t pick up at first. When she did, she was skeptical, cautious, and guarded—as any New Yorker with a stranger on the line would be.
“Who are you?” she asked.
“I’m Nile Lundgren,” he said. “I work with Ryan Serhant. He told me to call you.”
(The second part wasn’t exactly true—Ryan didn’t tell him to call her. But Nile knew what he saw in Genesis deserved a bigger stage, and he was willing to take a risk to make it happen.)
Genesis wasn’t convinced.
“I asked him, ‘Why should I meet with you? What do you want from me? Why now?’”
At the time, Genesis was working in Westchester and had a growing book of business under a respected broker. She was also in the final stages of auditioning for a major Telemundo show. She gave Nile a condition:
“If I don’t win the show, I’ll come back and join your team.”
Genesis competed. She became the runner-up. When the show ended, she kept her word.
“I opened my phone and saw Nile still supporting me. Still tagging me. Still believing in me. I said—this guy is relentless.”
They met in a public cafe. It wasn’t a quick yes. It was a real conversation between two hustlers with a shared vision.
“You’re going to be one of the top real estate agents in New York City,” Nile told her. “I believe that. And I want to help make it happen.”
She joined the team. And the rest, as they say, is history.
A Partnership Built on Trust, Culture & Work Ethic
Their dynamic works because they balance each other:
-
Nile is structured, analytical, and deeply experienced in traditional real estate sales.
-
Genesis is creative, fearless, and culturally fluent with a massive media presence.
Together, they built a brand that is as visible on Netflix and Telemundo as it is on the MLS. They run luxury listings in Manhattan and Miami, manage celebrity clients, and collaborate on everything from content strategy to listing presentations.
“We’re like a married couple,” Genesis jokes. “We fight. We build. We laugh. But we don’t break.”
“She’s my sister,” Nile says. “I’ve never seen anyone work harder than Genesis Suero.”
Media, Branding & The Non-Negotiables
Both Nile and Genesis emphasized that media isn’t optional anymore—especially in real estate.
For Nile:
-
The first 3 seconds of any video must capture attention
-
He uses Google Alerts to monitor every mention of his name
-
He edits video content meticulously to make it stand out in a scroll-first world
For Genesis:
-
Her bilingual identity is non-negotiable
-
Her content must reflect her Latina heritage, media credibility, and real estate expertise
-
Her clients need to see themselves in her content
The Takeaway: You Are the Brand
“I am the prize.” – Nile
“Be patient. Work hard. And trust that something better always comes after ‘no.’” – Genesis
Whether it’s rejection, being underrepresented in Season 1 of a Netflix show, or losing a listing—this team doesn’t fold. They double down.
Work with Genesis Suero & Nile Lundgren
Looking to buy, sell, or invest in luxury real estate in New York City, Brooklyn, or Miami?
The Lundgren Team at SERHANT. offers the perfect blend of market mastery, media excellence, and real relationships.
🔗 Contact The Lundgren Team
📍 Specializing in luxury real estate across Manhattan, Brooklyn, and Miami
📢 Direct media & press inquiries for Genesis Suero → @genesissuero
📢 Work with Nile Lundgren → @nilelundgren
