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The Deal Doesn't Die Until I Say It Does

13 years. Hundreds of closings. One philosophy.
Richard Rojas  |  April 6, 2026

I grew up in New York City. Not just visiting it; living it. The blocks, the buildings, the boroughs. From an early age, I understood that this city isn't just real estate. It's history. Every brownstone, every co-op, every townhouse on a tree-lined street holds a story. And I wanted to be the person who helped write the next chapter.

That belief became a career. Thirteen years later, I'm a luxury real estate broker on the Lundgren Team at SERHANT., specializing in townhouses, high-end condos, new developments, and international relocations across New York City and Florida. I've sold everything from landmark co-ops and complicated lofts to architecturally significant residences designed by Pritzker Prize-winning architects. What drives me has never changed: home is where the heart lives, and helping someone find theirs, or protect what they've built, is the most meaningful work I know.

What "luxury" really means at the closing table

Luxury real estate isn't just about the price point or the address. It's about precision, patience, and the willingness to fight for your client when the stakes are highest. Anyone can write an offer. Not everyone can keep a deal alive when everything goes sideways.

I represented the buyer on a $7 million apartment in one of Manhattan's most architecturally celebrated buildings, a residence designed by Renzo Piano, one of the world's most revered architects. During our due diligence, we discovered that a custom vanity had been built and installed incorrectly. Two inches off. In a $7 million apartment, two inches matter. We negotiated with the developer directly and had it corrected. Beyond that, I helped my buyer save over $250,000 on that acquisition at closing, through diligent negotiation and a thorough understanding of how to structure the deal in their favor. That's not luck. That's a preparation meeting opportunity.

The day a deal died four times and closed anyway

"I knew this would cost me a large commission. I did it anyway. Because it was the right thing to do."

A few years ago, I was representing buyers on a townhouse, a beautiful property, a significant purchase, and a closing day my clients had been waiting for. During the final walkthrough, we were waiting for the heated floors on the garden level to come online. These were radiant floors, the kind where water runs through pipes, so we gave them time. While we waited, my buyers went ahead to the closing table. The seller was closing via power of attorney; she was out of state.

Standing in the living room with the seller's broker, I noticed it. A leak. A large puddle is forming as water comes through the ceiling into the garden-level unit. I pulled out my phone and immediately recorded a video. Then I sent it directly to my buyers at the closing table.

I knew what I was doing. That video could, and nearly did, blow up a deal worth a significant commission to me. But my clients deserved to know. My job isn't to close deals. It's to protect the people I represent.

What followed was one of the most intense days of my career. The deal fell apart at least four times. We were in that office for five hours. The seller's team pushed back. The attorneys pushed back. But I was not leaving without a fair resolution for my buyers. We secured credits at closing for the malfunctioning heated floors. We obtained contractor quotes for the leak on the spot and negotiated additional credits at closing. And through a purchase CEMA, a (Consolidation, Extension, and Modification Agreement), I helped my clients save tens of thousands of dollars in mortgage recording tax.

We closed. When it was over, the attorneys, including the bank's attorney, told me it wouldn't have happened if I hadn't been there. My buyers were grateful. That's the only review that matters.

Why I do this

I am bilingual, born and raised in New York City, and I've spent over a decade building relationships with clients from all walks of life, first-time buyers navigating co-op boards, international families relocating to the United States, and seasoned investors looking to maximize what they net at every closing. No matter the deal, my approach is the same: get to know the people, understand what they actually need, and build the right team around them to make it happen.

Real estate is a team sport. I've worked with some of the best attorneys, inspectors, architects, and financial advisors in this city. Knowing who to call and when is as important as the negotiation itself.

Thirteen years in, I'm still learning. Still closing. Still refusing to walk away from a deal until my clients have everything they deserve.

Because home is where the heart lives...and I don't take that lightly.

 

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