The Lundgren Team at SERHANT. was recently ranked #119 in New York State by sales volume in the 2026 RealTrends Verified rankings.
The ranking was based on 2025 production, with $45.68 million in closed sales across 22 transaction sides.
But what does that actually mean?
More importantly, should buyers and sellers care?
The answer is yes, but probably not for the reasons most people think.
What Is RealTrends Verified?
RealTrends Verified is one of the most recognized ranking systems in residential real estate.
Every year, RealTrends collects and verifies production data from brokerages, teams, and agents across the country.
Unlike social media metrics or self-reported achievements, RealTrends rankings are based on actual closed transactions and verified sales volume.
That verification process is why many consumers, brokerages, and industry professionals pay attention to the rankings each year.
Is RealTrends a Reliable Ranking?
Generally, yes.
No ranking system is perfect, but RealTrends is considered one of the most widely recognized benchmarks in residential real estate.
The rankings focus on measurable performance.
That means sales volume.
Transaction sides.
Production.
Closed business.
Not follower counts.
Not marketing claims.
Not personal branding.
What Does Being Ranked #119 in New York Mean?
New York is one of the most competitive real estate markets in the country.
The state includes Manhattan, Brooklyn, Queens, Long Island, Westchester, the Hudson Valley, the Hamptons, and hundreds of other active markets.
Thousands of teams compete for business every year.
Being ranked #119 by volume places the Lundgren Team among the highest-producing teams in the state based on verified sales performance.
The ranking reflects $45.68 million in closed volume during 2025.
Does Sales Volume Matter When Choosing a Real Estate Team?
Yes, but only to a point.
Volume can tell you several things:
The team is active.
The team has experience.
The team is consistently closing transactions.
The team is navigating changing market conditions.
However, volume alone does not tell the whole story.
A team can close a large amount of business while still providing a poor client experience.
That is why consumers should look beyond rankings.
What Should Sellers Look for in a Real Estate Team?
Most sellers focus on the wrong questions.
They ask:
How many homes have you sold?
What is your commission?
How quickly can you get my home online?
The better questions are:
How will you position my property?
How will you market it?
How will you negotiate on my behalf?
How will you create demand?
How will you communicate throughout the process?
The strongest teams combine sales ability with strategy.
What Separates Top Real Estate Teams From Average Agents?
Systems.
Execution.
Consistency.
The best teams are rarely built around one person doing everything.
They operate through specialized roles.
Marketing.
Operations.
Content.
Transaction management.
Lead generation.
Negotiation.
Client service.
That structure allows a team to scale while maintaining a consistent experience.
Why Do Luxury Sellers Often Choose Teams Instead of Individual Agents?
Luxury properties require more resources.
Photography.
Video.
Digital advertising.
Media outreach.
Broker relationships.
Market intelligence.
A team structure allows those services to happen simultaneously rather than relying on one individual to manage every moving part.
That becomes increasingly important as price points rise.
How Has Marketing Changed Real Estate?
The biggest change over the last decade has been attention.
Consumers discover properties differently today.
Social media.
YouTube.
Streaming platforms.
Digital publications.
Search engines.
Modern brokerage has become part sales business and part media business.
The firms that understand both typically create more exposure for their listings.
Why Has Media Become So Important in Real Estate?
Because visibility creates opportunity.
Buyers discover properties through content.
Sellers discover agents through content.
Developers discover partners through content.
The media has become a distribution platform for real estate itself.
That shift is one reason companies like SERHANT have invested heavily in storytelling, production, and audience building.
Does Experience Still Matter More Than Branding?
Absolutely.
Branding may create attention.
Experience converts opportunities into results.
Over the course of his career, Nile Lundgren has closed more than $500 million in sales while working across Manhattan, Brooklyn, Queens, Miami, and New Development.
Media visibility can open doors.
Execution is what keeps them open.
What Should Buyers and Sellers Actually Look For?
Consumers should evaluate several factors together.
Track record.
Market knowledge.
Negotiation ability.
Marketing strategy.
Communication.
Local expertise.
Professional reputation.
Rankings can be a useful starting point.
They should not be the final decision.
Final Thoughts
The Lundgren Team's ranking of #119 in New York State by sales volume reflects a year of verified production, $45.68 million in closed sales, and 22 completed transaction sides.
That matters.
But rankings are ultimately a scorecard, not the business itself.
The real work happens in pricing strategy, marketing execution, negotiation, client service, and navigating complex transactions.
Those are the things buyers and sellers experience firsthand.
And those are the things that matter long after a ranking is published.
Want to build a sharper real estate business? Explore Lundgren365 Coaching with Nile Lundgren for systems, follow up, positioning, and execution that actually move deals.
Thinking about buying, selling, investing, or making a smarter real estate move? Contact Nile Lundgren and The Lundgren Team to start the conversation.
