What is the Lundgren Team currently focused on?
Right now, the Lundgren Team is fully focused on new development, specifically the launch and execution of The Armstrong at 308 West 133rd Street. This project represents a strategic expansion into Harlem, combining thoughtful design, long-term value, and neighborhood-driven development.
Why new development and why now?
New development allows the team to control the full narrative, from positioning and pricing to branding and buyer education. In today’s market, clarity and execution matter more than ever. The Lundgren Team is prioritizing projects where design, location, and pricing align with real demand rather than speculation.
What is The Armstrong?
The Armstrong is a boutique condominium development at 308 West 133rd Street, designed to bring high-quality, modern residences to one of Harlem’s most historically rich and rapidly evolving blocks. The building balances contemporary interiors with architectural respect for the surrounding neighborhood.
Why was Harlem chosen for this project?
Harlem continues to be one of Manhattan’s most compelling long-term plays. Buyers are drawn to its culture, history, transportation access, and relative value compared to downtown neighborhoods. The Armstrong sits at the intersection of lifestyle appeal and smart investment fundamentals.
Who is this development for?
The Armstrong is designed for buyers who want space, design, and authenticity. That includes primary residents, pied-à-terre buyers, and investors looking for well-positioned new development in Upper Manhattan. The layouts, finishes, and pricing strategy reflect how people actually live today.
What makes The Armstrong different from other new developments?
This is not a volume-driven project. The Armstrong is intentionally boutique, allowing for better layouts, stronger finishes, and a more curated buyer experience. The focus is on livability, durability, and long-term value rather than trend-driven features.
How does the Lundgren Team approach new development differently?
The team treats new development like a full-scale business launch. That means market research before pricing, clear buyer personas, disciplined marketing, and hands-on sales strategy from day one. Every decision is tied back to absorption, not just aesthetics.
What role does media and storytelling play in this project?
Media is central. The Lundgren Team leverages content, press, and digital storytelling to introduce The Armstrong to buyers locally and globally. The goal is to create familiarity and trust before a buyer ever walks through the door.
What does this project say about where the Lundgren Team is headed?
It signals a deeper commitment to development, Harlem, and projects with long-term relevance. The Armstrong is not a one-off. It is part of a broader strategy to work with developers who value precision, branding, and execution.
What should buyers and investors take away from this?
The Lundgren Team is building for the future. The Armstrong at 308 West 133rd Street reflects where the market is going, not where it has been. Thoughtful new development, positioned correctly, still wins.
