Why Developers Trust The Lundgren Team to Sell Their Buildings

Every developer we've ever worked with has the same core problem: you've done the hard part. You've secured the site, navigated the approvals, managed the construction, and delivered a product you're proud of. The last mile — getting buyers in the door and contracts signed at the right price — is where most developers get let down.

They hire a sales team that runs comps, loads units into StreetEasy, and waits. The market doesn't reward waiting. It rewards strategy, platform, and relentless execution.

We are The Lundgren Team at SERHANT. — led by Nile Lundgren, and built from a group of agents who collectively reach over 1.5 million people across social media. We operate from the most followed real estate brand in the world, and we bring the full weight of that platform to every building we represent. This is how we work — and why it produces results that other teams can't.

The Track Record

Results are the only currency that matters. Here is ours — from a single architect-designed modular home to 791 units with JDS Development in Florida. We have operated at every scale, price point, and property type in new development:

That range — one new development house to 791 units, boutique Brooklyn townhouses to the Western Hemisphere's most expensive residential tower — is not accidental. It reflects a team that can operate at any scale because we've built the systems, the platform, and we leverage our relationships to execute at every level for our developer clients.

It's Not Just One Person. It's a Team.

The Lundgren Team is exactly that — a team. Nile Lundgren leads, but every listing, every project, every closing is backed by a group of agents, marketing professionals, and operations specialists who each bring their own platform and expertise to the table.

Across all agents on the Lundgren Team, we have a combined social media reach of over 1.5 million followers. That is not one person posting on Instagram — that is a coordinated, multi-channel content engine that puts your building in front of qualified buyers across every major platform, multiple times a day, organically.

When we take on a new development, we don't assign one agent to manage it. We deploy the team. Someone is always on-site. Someone is always following up with the broker pipeline. Someone is always creating content. The building never goes dark.

The Platform Nobody Else Has

We operate from SERHANT. — the most followed real estate brand in the world. Over 8 million followers and subscribers across all platforms. An award-winning in-house film studio. A Netflix show watched in 190 countries. This is not a marketing claim — it is a measurable infrastructure advantage and puts us in a position to promote your development in a way that nobody else can.

Here's what that means in practice for your building:

•      SERHANT. Studios produces cinematic property content that turns views into appointments and appointments into contracts. No other sales team in New York City has an in-house film studio.

•      Our organic reach means your building becomes a media story before it becomes a listing. The market is already warmed before the first open house.

•      Nile Lundgren is a cast member on Netflix's Owning Manhattan — giving our projects global visibility with an audience of luxury buyers and investors in 190 countries and we point those captive eyeballs to our listings.

•      Combined with the 1.5M+ reach of the full Lundgren Team, our firm, SERHANT. — the most followed real estate brand in the world with over 8 million followers and subscribers across all platforms, we generate more qualified eyeballs on your inventory than any competitor could buy with a $1M/month paid marketing budget.

How We Sell: Strategy, Not Hope

Great marketing without a great strategy is just noise. Before we show a single unit, we answer the questions that determine whether a building sells out or sits:

Positioning Before Pricing

What is the story of this building? Who is the exact buyer? What is the competitive landscape at this price point in this neighborhood? We define the position first — then we price from that position. A building with a clear identity always sells faster and at a better price than one that competes only on specs.

Phase Pricing and Momentum

We don't release your entire inventory on day one. We price early phases to create velocity, build a public sales story, and make the building feel like it's in demand — because it is. When a buyer hears Phase 1 sold in 30 days, they move faster on Phase 2. That momentum is engineered.

Broker Activation

Every broker in New York City knows that when SERHANT. is involved, there is opportunity. We run formal broker previews, consistent inventory alerts, and co-marketing campaigns that give brokers a reason to bring their buyers to our buildings first. We don't just activate the broker community — we build loyalty that sustains velocity through the full sellout.

Marketing That Converts

We reverse-engineer the funnel from the psychology of your buyer. Where are they? How do they consume information? What makes them pick up the phone? SERHANT. Studios builds targeted content around your building's specific buyer — not generic real estate posts, but storytelling that generates qualified appointments.

Systems Are the Solution

The best strategy in the world fails without the infrastructure to execute it. Developers don't want surprises. They want clarity — real-time, data-backed clarity on what is happening with their building every single week.

We built our operation to deliver exactly that. Here is what our on-site and data systems look like in practice:

On the Ground

•      On-site sales office presence at every active project

•      A-frame signage and street-level visibility driving walk-in traffic

•      Visitor log tracking every showing — name, date, broker, buyer source

•      Structured follow-up cadence on every registered prospect

•      Open house coordination and broker event management

In the Data

•      Weekly pipeline reports — contracts signed, active prospects, trend lines

•      Unit-by-unit conversion tracking so we know exactly what's moving and what isn't

•      Broker source tracking — who's sending buyers and what's driving their traffic

•      Real-time absorption monitoring vs. target pace so we catch issues early

•      Market comp updates to protect your pricing decisions throughout the sellout

Every developer we work with gets a live view into exactly where their building stands. If pace is on target, you'll know. If something needs to adjust — price, unit messaging, broker outreach — we flag it before it becomes a problem, not after.

What We Bring to Your Project

Whether you're selling 2 townhouses in Brooklyn or 791 units in Florida, our approach is the same: full commitment, full platform, full team. Here is what that looks like:

The Conversation Starts Here

We work with a limited number of new development projects at any given time — not because we can't handle volume, but because every building we represent gets the full weight of our team, our platform, and our personal attention. When the Lundgren Team commits to a project, we are all in.

If you are a developer evaluating sales representation for an upcoming project — whether it is 2 units or 200 — the conversation is worth having. Not a pitch meeting. A strategy session. We will tell you honestly what we think your building needs, what the market is doing at your price point, and whether we are the right fit for what you are trying to accomplish.

About The Lundgren Team

The Lundgren Team at SERHANT. is led by Nile Lundgren — cast member on Netflix's Owning Manhattan, Fox News contributor, adjunct professor at Baruch College, and nationally recognized speaker with $500M+ in career sales. The team collectively reaches over 1.5 million followers across all platforms. We operate from the most followed real estate brand in the world, SERHANT., and specialize in new development sales, luxury residential, and new construction across New York City and South Florida.

Developing something worth selling?

Connect with us. [email protected]  ·  917.453.4526  ·  nilelundgren.com